Netology content marketer. Download Content marketer useful information as a business driver

4 hours of practice 4 hours of theory

Content marketing objectives and its effectiveness. Key components of media strategy. Content strategy and its development. Analysis of competitors and target audience.

[Netology] Content marketing: creating and implementing a successful media strategy ​

SpoilerTarget"> Spoiler: Text version of the course description

Program ​

Creating a content strategy

Content marketing objectives and its effectiveness. Key components of media strategy. Content strategy and its development. Analysis of competitors and target audience.

Types of content and processes for creating them
10 hours of practice 10 hours of theory
Types of content, their similarities and differences. Costs and involvement. Texts: how to write and edit. Graphic content: photos, infographics, illustrations and presentations. How to create video content: from script to production.

Content distribution channels
12 hours of practice 12 hours of theory
Where and how you can distribute content. Objectives and goals of distribution channels. Relationships, differences and similarities. Costs and efficiency. Blogs, newsletters and social networks. Messengers: a trend that brings loyalty. A working website that will combine all resources and increase sales.

Content Creation
6 hours of practice 6 hours of theory
Search engine optimization: rules and effectiveness. Working with the target audience through content and working with reputation. Company rules and loyalty. Editorial policy, media strategy and content plan.

Analysis of the effectiveness of the content strategy
6 hours of practice 6 hours of theory
Analysis and efficiency. Trends. Creating a working content strategy. Working with the team and contractors. Definition of KPIs based on business objectives. Evaluation of results and methods for calculating ROI. Conclusions and adjustments to the strategy.

Your resume after training ​

Content Marketer

Key skills:

• Building a content strategy
• Content distribution and promotion
• Engaging your audience through different channels
• Creative creation
• Community management
• Budget assessment and team selection

I was attracted by the focus on the benefits for consumers of the product. The training provided specific tools on how to define abstract benefit, what “useful” content is and how to create it. I learned to understand what to look for Special attention when creating your project on the Internet.
Alexandra Bagautdinova
Internet laboratory, journalist-copywriter

Many professional journalists, marketers and PR people with extensive experience do not understand the difference between creating text, story and content. But there is a difference. A content marketing course will show you how important it is and how to work with it!
Elvira Kagirova
Insurance company, head of marketing department

I was pleased with the teaching staff of the course. During the day the lecturer practices the latest techniques content marketing - talks about them to students in the evening. This approach cannot even be compared with traditional learning from books, when at least a year can pass from the moment a textbook is written to its appearance on bookshelves.
Alexey Timofeev
journalist, editor

It was useful for me, as a PR professional who works more with traditional media, to learn how to properly build interaction with online media, what resources and opportunities are available for this. The course helped me with this!
Nadezhda Belous
Administration of the city of Tomsk, head of the information and analytical department of the information policy committee, press secretary

The approach of the course teachers is ideal, from my point of view. Clearly structured material, relevant and with practical examples. To the point, strictly and with a sense of humor. It was a pleasure to learn. Many teachers exceeded my expectations in this course!
Tatiana Malyukova
Aviacassa.ru, E-commerce & Marketing manager

In the “Content Marketer” course: helpful information as the engine of your business"
best practitioners share their techniques, so training is an excellent opportunity to gain truly the best and working knowledge. This is the knowledge that will help you appear before your target audience as an expert and will significantly increase loyalty and recognition.
Ilyana Ageeva
Beauty industry, SMM manager

Teachers ​

Content marketing can be considered an evolution of SEO and SMM and one of the most powerful tools for promotion on the Internet. I’ll tell you how to find out what’s on your audience’s minds, how to optimize content for search and promote yourself correctly on social networks.
Nikolay Smirnov
Head of Marketing HiConversion

It is impossible to be successful in content marketing without a thoughtful editorial policy and competent content planning. I'll tell you how to adapt these journalistic processes for yourself: what to write about, in what formats, where and how often to publish.
Natalya Kulikova
Marketing Director of an online learning school in English"Skyeng"

Every day we send messages in instant messengers, publish notes in in social networks, write on your own blog, or simply share your opinion in the comments. And we are not always able to correctly formulate our thoughts into text form. I will talk about how to write texts that will be interesting to you and your readers.
Sergei Kaplichny
Copywriter-creator, publishing house "MYTH"

Content marketing is impossible without understanding the objectives, taking into account trends and the ability to create content. This course is not about how to write texts or conduct a webinar, but about how to create a working and effective media strategy, be in trend and make money by increasing loyalty.
Ksenia Suvorova
Editor of the Netology blog

In the lecture on content types, we will understand each type of content and their purpose. I'll discuss how content type affects audience engagement and response. And the most important thing is how to create it, what kind of people to involve in its creation, how much it might cost.
Alexandra Zhukovskaya
Editor of the "Journalist" project

Communications are always aimed at people. People love with their eyes and ears. The quintessence of this is video. That is why today this is one of the most important formats for presenting information, both for b2c and b2b. Let's talk about this.
Arseniy Ashomko
CEO tigermilk

FAQ ​

Is this course right for me?

Yes, if you want to develop in the most promising Internet profession or use an effective tool to promote your project. The course is especially suitable for journalists, PR managers, content managers and copywriters. In addition, content marketing is an excellent development area for online marketers.

Who teaches your courses?

All our teachers are practicing experts at the level of top managers and business owners. This is one of the main values ​​you get from the course: learn from the best specialists Runet, ask them questions and receive individual recommendations on your work.

What knowledge and skills will I gain?

During the course, you will develop a content marketing strategy based on a real-life project and gain the knowledge to implement it in reality. You will have a ready-made analysis of your audience and clients, a well-thought-out system of goals and KPIs, a ready-made editorial policy and an understanding of how to evaluate your work. Based on this strategy, you will be able to organize the work of a small editorial office and organize the production of quality content. This will help your company significantly increase sales, and you will be able to increase your value in the RuNet personnel market by an order of magnitude.

Hidden content.

Content Marketing Course is dedicated to how to effectively use content to grow your business: from getting quality traffic to building long-term relationships with clients.

Content marketing is one of the most effective tools for business promotion and the most promising direction in the development of Internet marketing today.

"Invasion Marketing" is becoming less and less effective due to huge flows of information and high competition, and search promotion through the purchase of links is gradually ceasing to work. In these conditions, the content marketer is the one who brings and retains the company’s customers.

Learn to create high-quality and relevant content so that users find you. Make them your readers, viewers, listeners. Be useful before making a sale - and get grateful customers for a long time.

To create this course, we brought together the best content marketing practitioners and content creators. More than 30 hours of lectures, more than 10 hours of online practice and large volumes await you homework to implement your content strategy.

Who is this course for:
Participation in the course will be a profitable investment for:

• Marketers and PR managers who want to improve their skills;
• Managers of small and medium-sized businesses who want to increase sales;
• Journalists and SMM managers who want to gain a related specialty;
• Aspiring entrepreneurs who want to enter the market and gain an audience.

Course format:
Course duration:
2 months:
4 hours of lectures (webinars and videos);
2-3 hours of online practice (webinars);
4 hours of homework.

Additional communication between participants, teachers and course curator in a closed group on Facebook and in your personal account .

Course content:
The course consists of an introductory part, five main blocks and a final consultation session with teachers.

Introduction: “Introduction to Content Marketing”

General concept of content marketing and organizational issues for the course.

Block 1: “Formation of a content strategy”
We create a content strategy based on your business objectives, customer needs and competitive field. In this part, we will talk about the place of content marketing among other promotion tools and the advantages of this approach, talk about methods for developing a strategy depending on specific goals, and also analyze your target audience and analyze competitors’ strategies to make informed decisions. Based on the results of studying the materials in the first part, you will be able to build the basis of your content strategy - for its further refinement and implementation during the course.

Block 2: “Types of content and processes for their creation”
Learn to create content on your own. We will work with text, graphics, video, audio, webinars and several other types of materials, and then optimize them for search engine optimization. At this stage, you need to decide on the types of content that you will use as part of the developed strategy, and understand each of them more deeply.

Block 3: “Channel for delivering content to the target audience and analysis of their effectiveness”
We are working on distributing and promoting content. You will learn how to choose the channels that are most suitable for you, how to work with them to get maximum audience reach, and how to build long-term relationships with your customers. This is one of the most difficult and interesting blocks of the course, because you will begin to implement your content strategy!

Block 4: “Reputation Management”
We control the company’s information field and influence its information image. In this block you will learn about various types monitoring, you can set up tracking of mentions automatically and learn how to work effectively with the information received.

Block 5: “Team management and analysis of the effectiveness of the work done”
We estimate budgets, select a team and manage it competently. In this block we will talk about where and how to look for contractors, how much to pay them and how to organize the work effectively. You will also become familiar with methods for assessing the effectiveness of the entire complex of work for timely adjustment of the strategy. This is the last part of the course, after which you will have all the necessary knowledge to begin full-fledged work on content promotion.

Consultation session
Presentation of student content strategies

What you will get:
During the course you will learn:

• Develop a content strategy to solve your business problems;
• Create basic types of content (text, graphics, audio, video, webinars);
• Distribute the materials you create to ensure maximum reach;
• Select contractors and manage the content team;
• Evaluate the effectiveness of the work done.

Price: 16900 rub.