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Digital Lusher test. Blue color in psychology

Color test Luscher is based on the assumption that the choice of color often reflects the subject’s focus on a certain activity, mood, functional state and the most stable personality traits. Developed by M. Lüscher, the first edition of the test was published in 1948. Also known as the Luscher Eight-Color Test.

Purpose of the technique

Luscher color diagnostics allows you to measure a person’s psychophysiological state, his resistance to stress, activity and communication abilities. The Luscher test allows you to determine the causes psychological stress, which can lead to physiological symptoms.

Advantages of the technique

Each of the eight colors of the test was carefully selected according to its special psychological and physiological significance- its structure - for this purpose, preliminary experiments were carried out with 4500 shades of colors for five years. Their meaning is universal, it remains unchanged for different countries, does not depend on age, the same for men and women, educated and uneducated, or “civilized” and “uncivilized.” Many people are prejudiced against “psychological tests” primarily if they have to answer countless, time-consuming questions or if they are forced to sort through a lot of cards. Experience with the Luscher test shows that the number of those who do not accept it is very small. The test is attractive, it can be completed quickly, and the test takers do not feel that they are compromising their dignity by choosing colors. They might change their minds if they knew how revealing the test really is.

History of creation

The first edition of the test, which brought the author worldwide fame, was published in 1948. In 1970, M. Luscher released a voluminous manual for his test. The theory and practice of the method are also presented in such books by Luscher as “Personality Signals”, “The Four-Color Man”, etc.

The test colors were selected experimentally by Luscher from 4,500 color tones. The author specifically emphasizes that adequate diagnostics from the standpoint of his method is only possible when using a standard, patent-protected set of color stimuli.

Adaptations and Modifications

The color selection method proposed by L.N. Sobchik is an adapted version of the Luscher color test. The method is intended to study unconscious, deep-seated personality problems, current state, basic needs, individual style of experience, type of response and degree of adaptation of the subject. In addition, it allows you to identify compensatory possibilities of a person, assess the severity of painfully acute character traits and clinical manifestations.

Theoretical (methodological) foundations

The development of the Luscher test is based on a purely empirical approach and is initially associated with the focus on studying emotional and physiological state person for the purpose of a differentiated psychotherapeutic approach and to assess the effectiveness of corrective action. The technique is devoid of any serious theoretical justification, hints of which appeared only in the later works of both Luscher himself and his followers. The interpretative approach of the methodology, which is very eclectic, is based on the socio-historical symbolism of flowers, elements of psychoanalysis and psychosomatics. The experience of using the Luscher eight-color test in domestic conditions not only confirmed its effectiveness, but also made it possible to comprehend its phenomenology in the context of the modern scientific worldview. Its advantage over many other personality tests is that it is devoid of cultural and ethnic basis and does not provoke (unlike most other, especially verbal tests) reactions of a defensive nature. The technique reveals not only the conscious, subjective attitude of the subject to color standards, but mainly his unconscious reactions, which allows us to consider the method as deep, projective.

Method structure

The Luscher test in the original is presented in two versions: a full study using 73 color tables and a short test using an eight-color series. The first of them is quite cumbersome and is most likely of value in cases where the color test is the only tool for psychodiagnostic research. At the same time, the final result of the research is not so extensive information compared to the time and effort spent. The brevity and ease of use of the eight-color range is a great advantage of the shortened version, especially since when applied to a battery of test methods, the reliability of the data obtained increases. Full version of the Luscher test

The full version of the CTL - “Clinical Color Test” consists of 7 color tables:

  1. « gray»
  2. "8 colors"
  3. "4 primary colors"
  4. "of blue color"
  5. "Green colour"
  6. "Red"
  7. "yellow color"

To table 1“gray color” includes - medium gray (0; it is similar to gray from the 8-color table), dark gray (1), black (2; similar to 7 from the 8-color table), light gray (3) and white (4).

table 2 The full version is similar to the 8-color table of the short version of the Luscher test.

Table 3: dark blue (I1), blue-green (D2), red-yellow (O3) and yellow-red (P4). Each color is presented in the table 3 times (as well as the colors of subsequent tables) for the purpose of pairwise comparison of colors by the subjects. The colors are similar to the 4 “primary” tones in Table 2.

Table 4: dark blue (I1), green-blue (D2), blue-red (O3), light blue (P4). In this table, the dark blue color (I1) is similar to the dark blue in tables 2 and 3. The use of the same color (“main”) in several CTL tables allows, from Luscher’s point of view, to more deeply study the subject’s attitude towards it .

Table 5: brown-green (I1), blue-green (D2), green (O3) and yellow-green (P4). Here, for the third time, blue-green (D2) is present.

Table 6: brown (I1), red-brown (D2), red-yellow (O3), orange (P4). The first of these colors is similar to 6 from Table 2, and red-yellow (O3) appears the 3rd time.

Table 7: light brown (I1), green-yellow (D2), orange with a greater proportion of red (O3) and yellow-red (P4). In the last CTL table, the yellow-red color (P4) is repeated for the third time.

CTL colors, starting in Table 4, refer to specific “color columns.” There are four of them - according to the number of “primary” colors. The “blue” column (I1) includes colors designated I1, the “green” (D2) column - D2; “red” (O3) - O3; “yellow” (P4) - P4. Short version of the Luscher test

The short version is a table of eight colors:

  • gray (conditional number - 0)
  • dark blue (1)
  • blue-green (2)
  • red-yellow (3)
  • yellow-red (4)
  • red-blue or purple (5)
  • brown (6)
  • black (7)

Procedure

The examination procedure proceeds as follows: the subject is asked to choose the most pleasant color from the tables laid out in front of him, without correlating it with the color of the clothes (does it suit the face), or with the upholstery of the furniture, or with anything else, but only in accordance with the fact that how much do we prefer this color in comparison with others for a given choice and in this moment.

When laying out color standards in front of the subject, you should use an indifferent background. The lighting should be uniform and bright enough (it is better to conduct the study in daylight). The distance between color tables must be at least 2 cm. The selected standard is removed from the table or turned face down. In this case, the psychologist writes down the number of each selected color standard. The recording goes from left to right. The numbers assigned to the color standards are as follows: dark blue - 1, blue-green - 2, orange-red - 3, yellow - 4, purple - 5, brown - 6, black - 7, gray - 0.

Each time the subject should be asked to choose the most pleasant color from the remaining ones until all colors have been selected. After two to five minutes, having first mixed them in a different order, the color tables must be laid out again in front of the subject and the selection procedure must be completely repeated, saying that the study is not aimed at studying memory and that he is free to choose again the colors he likes the way he likes. it will be whatever.

Instructions (for a psychologist)

Shuffle the colored cards and place them with the colored surface facing up. Ask the subject to choose from eight colors the one he likes best. In this case, it must be explained that he must choose the color as such, without trying to correlate it with his favorite color in clothes, eye color, etc. The test subject must select the most pleasant Color out of eight. The card with the selected color should be set aside, turning the colored side down. Ask to choose the most pleasant one from the remaining seven colors. The selected card should be placed with the colored side down to the right of the first one. Repeat the procedure. Rewrite the card numbers in laid out order. After 2-3 minutes, place the cards again with the color side up and do the same. At the same time, explain that the subject should not remember the order of the layout in the first choice and consciously change the previous order. He should choose colors as if for the first time.

Processing the results

The first choice in the Luscher test characterizes the desired state, the second - the actual one. Depending on the purpose of the study, the results of the relevant testing can be interpreted.

As a result of testing, we get eight positions:

  • the first and second are a clear preference (denoted by + +);
  • third and fourth - preference (denoted x x);
  • fifth and sixth - indifference to color (indicated by = =);
  • seventh and eighth - antipathy to color (indicated - -)

Based on an analysis of more than 36,000 research results, M. Luscher gave approximate description selected items:

  • 1st position - the color you like the most, indicates the main method of action, i.e. a means to achieve the goals facing the subject.
  • 2nd position - usually the color in this position is also indicated by a “+” sign, and in this case it means the goal that the subject is striving for.
  • 3rd and 4th positions - usually the colors in these positions are indicated by the sign “x” and indicate the true state of affairs, situation or course of action arising from this situation (for example, the blue color in this case will mean - the subject feels that he is in a calm environment or that the situation demands that he act calmly).
  • 5th and 6th positions - the colors located in these positions and indicated by the “=” sign indicate specific features, not causing hostility, not associated with the existing state of affairs, currently unused reserves, personality traits.
  • 7th and 8th positions - the color in these positions, marked with a “-” sign, means the existence of a suppressed need or a need that should be suppressed because its implementation would lead to unfavorable results.

Election markings

When reselecting colors, if two or more colors change position, but still remain near the color that was their neighbor in the first choice, then the group exists, and it is this group of colors that should be circled and marked with the sign corresponding to the function. Very often these groups differ somewhat from simple grouping into pairs.

Example:

1st choice - 31542607

2nd choice - 35142670

Grouping is done as follows:

3 1 5 4 2 6 0 7
3 (5 1) (4 2 6) (7 0)
+ X X = = = - -

When making notes in the protocol of such a test, you should be guided by the following: rules:

  1. The first group (or one digit) is marked “+”.
  2. The second group (or one digit) is marked with an "x".
  3. The last group (or one digit) is marked “-”.
  4. All other colors are marked with a “=” sign.

Where there are pairs of colors, interpretation should be made using these rather than individual colours.

Sometimes the same colors will have different symbols on the 1st and 2nd choices. In this case, each choice should be marked separately:

+ + X = = - - -
5 1 3 4 2 6 0 7
3 5 1 4 2 7 6 0
+ X X = = = - -

Usually the second choice is more spontaneous and therefore more valid than the first, especially in cases of doubt. In this regard, when using tables, you should first take into account the grouping and notes made during the second choice.

It may turn out that some numbers are common to two functional groups and then both groups should be interpreted with the corresponding notes in the protocol:

+ + - -
+ X X = = = = -
5 1 3 4 0 6 2 7 1st choice
3 1 5 4 0 7 2 6 2nd choice
+ + X = = = = -

In this case, you need to look at the following groups in the tables: +3+1, x1x5, =4=0, -2-6 (there are also additional groups: +3-6 and +3-2).

Interpretation of results

One of the methods for interpreting the selection results is to evaluate the position of the primary colors. If they occupy a position further than the fifth, it means that the properties and needs they characterize are not satisfied, therefore, there is anxiety and a negative state. .

The relative position of the primary colors is considered. When, for example, Nos. 1 and 2 (blue and yellow) are adjacent (forming a functional group), their common feature- subjective orientation “inward”. The combined position of colors No. 2 and 3 (green and red) indicates autonomy, independence in decision-making, and initiative. The combination of colors No. 3 and 4 (red and yellow) emphasizes the “outward” direction. The combination of colors No. 1 and 4 (blue and yellow) enhances the representation of the subjects’ dependence on the environment. When combining colors No. 1 and 3 (blue and red) in one functional group a favorable balance of dependence on the environment and subjective orientation (blue color) and autonomy, “outward” orientation (red color) is emphasized. Combination of green and yellow flowers(No. 2 and 4) is considered as a contrast between the subjective desire “inward”, autonomy, stubbornness and the desire “outward”, dependence on the environment.

Primary colors, according to Max Luscher, symbolize the following psychological needs:

  • No. 1 (blue) - the need for satisfaction, tranquility, stable positive attachment;
  • No. 2 (green) - the need for self-affirmation;
  • No. 3 (red) - the need to actively act and achieve success;
  • No. 4 (yellow) - the need for perspective, hopes for the best, dreams.

If the primary colors are in the 1st - 5th positions, it is believed that these needs are satisfied to a certain extent and are perceived as being satisfied; if they are in the 6th - 8th positions, there is some kind of conflict, anxiety, dissatisfaction due to unfavorable circumstances. A rejected color can be seen as a source of stress. For example, the rejected blue color means dissatisfaction with the lack of peace and affection.

Max Lüscher took into account the possibilities of assessing performance during the analysis of color choice based on the following premises.

  • Green color characterizes the flexibility of volitional manifestations in difficult operating conditions, which ensures the maintenance of performance.
  • Red color characterizes willpower and a feeling of satisfaction with the desire to achieve a goal, which also helps maintain performance.
  • Yellow protects hopes for success, spontaneous satisfaction from participation in an activity (sometimes without a clear understanding of its details), and orientation towards further work.

If all these three colors are at the beginning of the row and all together, then more productive activity and higher performance are likely. If they are in the second half of the row and separated from each other, the prognosis is less favorable.

Anxiety indicators. If the main color is in 6th place, it is indicated by the sign -, and all the others that are behind it (7th - 8th positions) are indicated by the same sign. They should be considered as rejected colors, as a cause of anxiety and a negative state.

In the Luscher test, such cases are additionally marked with the letter A above the color number and the sign -, for example: Compensation indicators. If there is a source of stress or anxiety (expressed by any primary color placed in the 6th and 8th positions), the color placed in the 1st position is considered as an indicator of compensation (compensating motive, mood, behavior). In this case, the letter C is placed above the number occupying 1st place. It is considered a more or less normal phenomenon when compensation occurs due to one of the primary colors. At the same time, the very fact of the presence of an indicator of stress and compensation always indicates a suboptimal state. In those cases where compensation occurs through additional colors, the test results are interpreted as indicators of a negative state, negative motives, and a negative attitude towards the surrounding situation.

! !! !!!
A A A
2 1 4

Indicators of anxiety intensity are characterized by the position occupied by the primary colors. If the primary color is in 6th place, the factor causing anxiety is considered relatively weak (this is indicated by one exclamation point); if the color is in the 7th position, two exclamation marks are placed (!!); if the main color is in the 8th position, three signs (!!!) are placed. In this way, up to 6 signs can be placed characterizing sources of stress and anxiety, for example:

Similarly, the Lüscher test evaluates cases of adverse compensation. If the compensation is any of the primary colors or purple, no marks are placed. If gray, brown or black occupy the 3rd position, one exclamation mark is placed; if the 2nd position, two marks (!!), if the first position, three marks (!!!). So there can be 6 of them, for example:

!!! !! !
WITH WITH WITH
+ + +
6 0 7

It is believed that the more “!” signs, the more unfavorable the prognosis. Taking into account the test results obtained, it is advisable to organize measures for regulation and self-regulation mental states, autogenic training. Repeated testing after such events (in combination with other methods) can provide information about reducing anxiety and tension.

Especially important when interpreting test results, has a color rating in the last 8th position (or in the 4th functional group if there are two colors with a “-” sign). If the colors in this position are marked with exclamation marks, then the likelihood of the subject developing a state of anxiety is quite high.

Pay attention to the ratio of the first and eighth positions, is there compensation, is it built according to a normal scheme?

The relationship of colors in the second and third positions (desired goal and actual situation) can also be analyzed. Is there any conflict between them? For example, red in the second and gray in the third position symbolize the conflict between goals, motives and self-esteem of one’s actual state. When analyzing and interpreting the results of the Luscher test, the obtained psychodiagnostic information should be compared with materials from questionnaires, observations, conversations, and study of documents about the subjects. Only with such a comprehensive study of personality can one make any serious conclusions about personality traits and its psychological characteristics.

The same should be said about the prospects for using test results to assess the condition, in particular emotional state, tension, anxiety. However, the coincidence of the indicators of the color test (choice of colors No. 6, 7, 0 in the first position) and the data from the questionnaire and observation allows us to judge with greater confidence the development of various negative states in the subjects.

Stimulus material

Cards

Literature

  1. Lusher M. The color of your character. - M.: Veche, Perseus, AST, 1996.
  2. Luscher M. Personality assessment through color choice

Alarm level:

First choice: 5
Second choice: 6
The anxiety level is rising!

Total deviation from the autogenic norm (CO):

First choice: 22
Second choice: 22

Interpretation:

4-1 Tension caused by an unsatisfied need for love, warm relations, a feeling of not being understood. Restless search for new relationships that could bring joy and peace.

7-1 The need for love and understanding is unsatisfied. Externally blaming reaction to stress, protest forms of behavior and statements.

4 The need for action, emotional involvement, change, communication. Optimism, emotional instability, easy adaptation to different social roles, demonstrativeness, the need to please others, dependence on environmental influences, the search for recognition and the desire for belonging in interpersonal interaction. Tendency to avoid responsibility. In choosing the type of activity highest value is given to ensure that the process of activity itself brings pleasure. Any formal framework is cramped and poorly tolerated. Pronounced emotional switchability without depth of experience and inconstancy in attachments. Spontaneity of feelings, passion for fun, play component in activities.

4+7 Need for action, emotional involvement, change, communication. Optimism, emotional instability, easy adaptation to different social roles, demonstrativeness, the need to please others, dependence on environmental influences, the search for recognition and the desire for belonging in interpersonal interaction. Tendency to avoid responsibility. When choosing a type of activity, the greatest importance is attached to the fact that the process of activity itself brings pleasure. Any formal framework is cramped and poorly tolerated. Pronounced emotional switchability without depth of experience and inconstancy in attachments. Spontaneity of feelings, passion for fun, play component in activities. Pronounced emotional tension. The desire to escape from problems and responsibility faces a serious obstacle, evoking feeling protest. The spontaneity of actions and statements can be hasty and ahead of their thoughtfulness. Active searches for a way out of the situation are excessively fussy, inconsistent, and unplanned.

7 Protest reaction to the current situation. Defending your own point of view. Subjective assessment of circumstances, irreconcilable attitude towards the position of others, intolerance to the opinions of others. Resistance to external pressure, environmental influences, protest against fate.

*6 Feelings of anxiety and uncertainty, physical overstrain. Fears, heightened suspiciousness, discomfort, need for rest and relaxation.

0 Known tension in contacts with others, the desire to avoid conflict and avoid unnecessary worries.

1 The desire to cope with depression, to master oneself, while remaining active. The need for warm interpersonal relationships and dependence on the object of deep affection are blocked. Worry and irritable incontinence can impair concentration. Restless dissatisfaction.

1-5 The lack of opportunity to fulfill the need for love and warm relationships is painfully experienced; desire to get rid of an oppressive state, impatience; the need for understanding and friendly relations is unsatisfied. Tension causes a feeling of irritation, a feeling of not being understood by significant others.

5 Tensions associated with containment tendencies emotional manifestations. Pronounced selectivity in interpersonal contacts, subtlety of taste and increased sensitivity to external influences dictates the need for increased self-control. Increased demands on others - as a protection against one’s own excessive gullibility.

4-5 The need for deep affection is not fully satisfied, there is no necessary mutual understanding, which leads to increased self-control.


Luscher's color technique allows you to determine the child's comfort level in various places where he spends time (home, garden, school) and identifies his possible depressive state.

The adult invites the child to choose in turn the most pleasant color from 8 multi-colored cards. The color numbers presented in the method manual are recorded. Based on the records, it is built individual characteristics child and recommendations are given on ways to avoid stress and its symptoms.

Color numbers:

  • gray - 0
  • dark blue - 1
  • green - 2
  • orange-red - 3
  • yellow - 4
  • purple - 5
  • brown - 6
  • black - 7

To obtain reliable results, it is advisable to use standard sets of cards, for example from the methodology published by Imaton.

Color cards are presented to the subject on a white background and are laid out in a random order at approximately equal distances from each other.

Instructions

“Look carefully at these 8 cards. Choose which color is the most pleasant for you at the moment. Try not to associate this color with any things - clothes, car, etc. Choose the color that is most pleasing in itself.” The selected card is turned over and removed to the side from the field of view of the subject. “Okay, now choose the most pleasant color from the rest.” This instruction and, accordingly, the selections are repeated until the last three cards remain in front of the subject. “Okay, now choose the most unpleasant color.”

All choices made by the subject are recorded. At the end of the first series, the subject is again offered all the cards: “Now try again to choose the most pleasant color from these cards. Don’t try to remember how you chose last time, just choose the prettiest color.”

The color sequence created by the test subject is divided into groups:

  • “+” - the most pleasant colors;
  • “x” - nice colors;
  • “=” - indifferent colors;
  • “-” - unpleasant, rejected colors.

Next, the results are correlated with interpretation tables for qualitative analysis.(Guide to the use of Luscher’s eight-color test / compiled by Dubrovskaya O.F. M, “Folium”, 1995 or M. Luscher’s Color Psychodiagnostic Test, S.-Ptb, Imaton, 2000.)

Evaluation of results

  • 4 points- at the beginning of the row, blue, yellow, purple colors. Black, gray, brown - at the end of the row. Favorable emotional state.
  • 3 points- red and red are allowed green color and in the first positions. Shifting gray and brown to the middle of the row. Satisfactory emotional state.
  • 2 points- shifting black to the middle of the row. Blue, yellow, purple are in last positions. The emotional state of the child is unsatisfactory - the help of a psychologist or teacher is required.
  • 1 point- black and gray at the beginning of the row; the child refuses to comply. The child is in in crisis, the help of specialists (psychologist, psychotherapist) is required.
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Luscher test- this psychological test of color psychodiagnostics of personality allows you to measure subjective states of a person, namely his communication abilities, stress resistance and activity. Based on the results of the Luscher test, recommendations can be given on how to avoid stress and identify professional quality personality.

Since the choice of color set occurs unconsciously, we can find out what the character and personality traits of the person being tested in reality, and not how he imagines himself, or how he wants to appear in society.

You might also be interested in taking it online.

This complete Lüscher Farbwahl Test includes 72 color shades, 7 shapes and consists of three subtests. But besides this, there is another short version, the so-called Luscher eight-color test, which is divided into two subtests and, as the name implies, 8 color cards. The author of the original test, Max Luscher, claims that the short version cannot give accurate results. However, in psychodiagnostic practice and on the Internet on websites online tests the short version is used most often. Therefore, we will further consider this particular version as it combines simplicity and speed of testing and an acceptable degree of information content of the results.

The psychological interpretation of the resulting series of subjective color preferences is based primarily on the theory that each color can be associated with a certain symbolic meaning:

  1. Blue color. Means calmness, contentment, gentleness and affection.
  2. Green color. Symbolizes determination, perseverance, self-confidence, self-respect.
  3. Red color. Symbolizes activity, willpower, aggressiveness, assertiveness, desire to dominate, sexuality.
  4. Yellow. activity, tendency to communicate, curiosity, originality, positivity, ambition.

Secondary colors and their associative meaning:
No. 5 - purple; No. 6 - brown; No. 7 - black; 0 - gray
These colors are a symbol of a group of negative tendencies: anxiety, stress, fear and grief.
In this case, the number of the position occupied by the color is important.

Take the Luscher test online

Select a color that suits you by left-clicking on it. Do not tie the choice of color to anything, your clothes, etc. Just choose the color that suits you best. It is important.

First sample of two.

Scientists have long proven the emotional impact of color on people. The psychology of color perception is largely subjective. It also depends on the established traditions of a particular society. Same color in different cultures has different meaning. It is known that among many peoples, white is the color of the holiday, the dress of the bride. But in some Eastern countries, white symbolizes mourning.

Color categories

Cold and warm shades- the main categories into which the entire spectrum is usually divided. Shades blue flowers, purple and green are cool tones. It has been proven that they are capable of causing the most contradictory feelings in a person - from relaxation and calmness to despondency and sadness.

Warm colors - orange, yellow, red. They also have mixed effects on people's emotions. A state of comfort and warmth can develop into a feeling of anger and hostility. Certain knowledge in the field of the influence of color on a person’s feelings helps to independently change the state, as well as preserve and increase vital energy.

Psychological effects of cool tones

The colors most often used to develop certain abilities or obtain the desired emotional state are purple, lilac, green, light blue, blue.

In psychology, it is generally accepted that purple contributes to the development of human creative abilities. It is obtained by mixing shades of the red and blue spectrum. This is what creates the balance between high activity and calm state. Such a balanced combination of emotions evokes a desire to create, to create something original in different areas of a person’s life. Purple also symbolizes royalty, wealth, wisdom, and sophistication.
Lilac helps relieve tension as it is a softer shade of purple. It is well suited for an office or a room where they work a lot.

Everyone knows that green and its shades have the greatest relaxing ability. This fact has been scientifically proven and is used even in medicinal purposes if you have vision problems. Also, the green spectrum brings you closer to nature, giving strength, health, harmony, and coolness. Increase in financial income, professional growth awaits everyone who prefers these tones.

Blue color in psychology

Few people know that the influence of blue largely coincides with the influence of green on the human psyche. It can also induce relaxation and calm. The meaning of the color blue in psychology has been studied quite well by experts. It has been experimentally established that blue and its shades must be used in rooms where there is intense movement of people or in cases where a person is forced to stay in the room for a long time.

Blue color in psychology is calm and concentration. And also appetite suppression, wisdom, truth, loyalty.

Unexpected results were obtained by scientists who tried to introduce blue color into people's surroundings. There is an experiment in psychology where blue lights burning on the streets at night significantly reduced the percentage of crimes committed in these places. And the traffic lights are blue railway reduce the number of accidents.

Warm color effects

The use of different shades of warm tones depends on the goals that a person sets for himself. In psychology, the color yellow is suggested to be used by people who want to increase their appetite. But a kitchen or dining room made in yellow and orange tones will not suit anyone who is trying to fight excess weight. This color effect is due to the fact that many foods that stimulate appetite contain ingredients that are orange or yellow.


It is also known in color psychology that yellow tones reflect a large amount of light, and this can cause irritation, leading to worsening general condition. It is also known that yellow is happiness, fun, optimism, and attracting attention.

Color in everyday life

All people have experienced more than once and know for sure that the environment can cause positive, negative or neutral emotions. But not everyone thought about what exactly the color of objects is main reason the occurrence of a certain mental state.

The emotional impact of color and human psychology are being actively studied in alternative areas of medicine, such as color therapy and art therapy. Thanks to the techniques used by specialists, it is possible to solve problems psychological disorders, improve the well-being of patients.

There is evidence that color can also influence physical state of people. For example, looking at red for a certain period of time can lead to an increase in heart rate and an increase in the level of adrenaline in the blood.

IN Everyday life people often resort to the services of designers. Specialists in this field understand well how colors can affect a person’s condition. It is for this reason that it is so important to correctly select it for the premises. The choice depends entirely on the purpose of the room, the length of stay in it, and the number of people who usually stay here.

Using Color in Marketing

The fact that the importance of colors in psychology is great is evidenced by the fact that various commercial enterprises have made large investments in the study of this topic. Promotional Products, carried out taking into account existing research in the field of color psychology, can significantly increase the profit of the enterprise.

The influence of colors on a person’s subconscious is so great that it forces him to perform certain actions or be passive. The color combinations used on signs, billboards of food service establishments or their production can make a person feel hungry. Consequently, there is a desire to purchase the advertised product.

Banks and service enterprises act in a similar way. The color shades on their signs should evoke a sense of trust and calm in a person. The appearance of client activity, a desire to use the company’s services - this can also be the result of the influence of the color of the advertisement.

Color and spiritual practices

The state of the human energy system is influenced by many factors. Color also plays an important role in this. Using color effects in spiritual practices and meditations, specialists in this field achieve amazing results. Thanks to special techniques, a person is able to significantly intensify activity in a certain area, achieving the desired effect. It is not uncommon for cases where such methods can improve physical condition.

Color in Western Culture

The meaning of colors in psychology, their interpretation depends on the established cultural traditions of the country where a person lives. In Europe, the influence of color on the human psyche is viewed differently than in other parts of the world. In addition, it is generally accepted that a specific tone has little effect on the subconscious. The color combination is important. However, specific shades are also important.

For example, White color in psychology symbolizes physical and spiritual purity. It creates a feeling of increased space and indicates neutrality. In addition, white color in psychology is a symbol of beginning. It is used as a basis for printing on a printer, in the work of an artist, stylist. Black is the opposite of white. It indicates power, strength, authority, exhaustion or death.

The color red symbolizes warmth, love, passion, energy, life, excitement.

Blue color can evoke peace. It reduces blood pressure somewhat and is ideal for a relaxation room or bedroom.

Choice Brown indicates a person’s desire for stability, reliability, strong friendship, comfort and security. Sometimes shades can mean sadness and even mourning.

Pink color not only excites and excites, but also helps create an atmosphere of love, romance, calmness and tenderness.

Personal color perception

Each person is individual. It is for this reason that recommendations for using color to change your condition are only approximate. Anyone who wants to use the methods that exist today in color psychology and get desired result, must be able to listen to themselves, understand the signs that come from the subconscious.

The simplest and most accessible method is observation. For example, the meaning of blue in psychology is similar to green. But this does not mean at all that one or the other shade is suitable for a particular person. Careful observations and analytical conclusions are needed to help you choose the right color that can help most in solving the problem.

In unfavorable moments in life, it is imperative to observe what color objects surround a person most often. Everything matters here - the shades of interior items, clothing, food. Shades of orange, red, yellow will relieve fatigue and depression. If you have problems with overexcitation, then shades of blue or green colors will help.

Techniques for selecting your preferred spectrum

Color tests in psychology are effective auxiliary tools, thanks to which a person’s preferences in choosing a particular spectrum can be determined with the greatest accuracy. In further work on adjusting a person’s behavior and psychological state, these data will serve as the basis for changing the subjective perception of color.

The most popular test is that of the Swiss psychologist Max Lüscher. Research can have two options - short and full. In both cases, the subject is offered sets of colored cards, from which he must, in turn, select those that evoke a color preference.

For the purity of the experiment, it is necessary to ensure that straight lines do not fall on the cards. Sun rays, but the lighting must be natural. In addition, the test taker should not focus on fashion, traditions, or tastes when choosing a color. The choice of color should be quick and unconscious. This circumstance will allow us to determine what a person really is, and not what he wants to appear to be.

Interpretation of results

Techniques like the Luscher test make it possible to detect individual characteristics color perception. Based on the data obtained, specialists can develop specific recommendations to avoid psychological stress, which can lead to physical illness and other health problems.



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