If a person cares about his health, then he will know the largest site that sells biologically active additives for food – Iherb. This online store is full of a variety of vitamins, prebiotics, and tablets with rare compounds that help maintain health and beauty.

Supplements sold here are of high quality, meeting all international standards, without dyes or preservatives. Such dietary supplements have many certificates that confirm their effect.

Various health associations officially sponsor the release of drugs and actively purchase finished products. Many dietary supplements are labeled to ensure that they can be taken by fasting or vegans.

But it is impossible to choose quality supplements based only on their appearance and instructions for use. No matter how much manufacturers boast, it is difficult to say how dietary supplements will actually interact with the body. Therefore, before use, do not forget to consult your doctor!

Let's see what reviews say about the most popular products among dietary supplements that the iHerb website is full of.

Supplements

ChildLife, Essentials, Liquid Calcium Magnesium, Natural Orange Flavor

A remedy for parents who cannot force their child to drink another pharmacy medicine. Especially if you compare it not with calcium tablets, but with calcium gluconate.

Liquid calcium is similar to thick yogurt in consistency and color, and tastes like a juicy sweet and sour orange. Children themselves ask their parents for it. The supplement contains no chemicals, dyes or flavors. In addition, the calcium in the preparation is presented in citrate form - it will not be deposited in the form of stones.

While taking the drug, children's teeth begin to erupt faster; these teeth are stronger and not susceptible to caries. Joints stop creaking, light fluff-like hair is quickly replaced by harder and straighter ones, and bald spots heal. If a child is diagnosed with the first stage of rickets, liquid calcium will help the bones recover and the fontanelle to grow.

Reviews of pediatricians on iherb recommend taking this drug when treating eczema - in a week the child will recover, his skin will become clearer. The supplement is worth trying for those who suffer from respiratory diseases. But liquid calcium will be of particular benefit to people (not only children, but also adults) who have been treated with drugs that wash away calcium from the bones.

The only disadvantage of this product is that nails grow too quickly and need to be cut frequently.

Nordic Naturals, Children's DHA with Vitamin D3

iherb reviews claim that this is another remedy that will turn taking medications from an attraction into a pleasant procedure. Not all children are ready to accept fish fat even in gelatin capsules, not to mention liquid fish oil. But this fat is released into liquid form, and at the same time it has a juicy strawberry taste, and only a slight smell of fish. Children drink it with pleasure and ask their parents for more.

The drug is made from the liver of Antarctic cod, it does not contain synthetic fats and subcutaneous fish oil, as in domestic analogues. Each batch is thoroughly cleaned and processed, and then tested for the presence of heavy metals.

The bottle comes with a pipette, which can be used to easily draw up the required amount of the drug. She finds it convenient to add fish oil to her food.

Moms from iHerb recommend fish oil from this company for another reason - the dietary supplement is excellent for washing off children’s clothes.

Doctor's Best, CoQ-10, CoQ10, with BioPerine

The Iherb website is one of those rare places where Coenzyme Q-10 is constantly on sale. This is important, because residents of small towns can rarely find it in pharmacies; they can only order coenzyme on the Internet. At the same time, the cost of the drug on the iHerb website will be significantly lower than in pharmacy chains.

Coenzyme Q-10 is found in all tissues of the body. It supports the functioning of the heart and is involved in energy production. The coenzyme can not only prolong life, but also make it more joyful and happy. Taking it helps cope with depression, fatigue and weakness.

The coenzyme helps with:

1. Inflammation of the gums;
2. Tremors or numbness of the limbs and fingers;
3. Heart diseases;
4. Obesity;
5. Migraines;
6. Hair loss.

The drug works well for people with irregular working hours and those who do not know when they will next be able to sleep. In stressful situations it is indispensable. According to iHerb reviews, young mothers after taking a course of this drug not only have time to look after the baby, but also take care of themselves. And it will be useful for dads too. The drug saturates the body with energy so that people start getting up for work before the alarm clock rings. If a person has a hard time with jet lag, then he should take this supplement before the flight.

Natrol, Biotin, Maximum Strength

Biotin is vitamin B7. Biotin helps existing bald patches grow with new hair. Hair grows faster and returns to its original color. Improves nail growth. After finishing the first jar, many customers notice how smooth and beautiful their skin has become.

But you should pay attention to the dosage. There is too much vitamin in the tablet. You can’t take whole tablets; you need to take them in half, or even in quarters.

Jarrow Formulas, Jarro-Dophilus EPS

One of the best probiotics in the USA, which contains several strains of microorganisms. This is necessary in order to establish action gastrointestinal tract. Dietary supplement capsules are covered with a shell that protects the contents from stomach acid and delivers them further to their destination. Microorganisms have good survival rate in the intestines.

Probiotics help cope with the results of taking antibiotics - bloating and abdominal pain. Capsules can be taken immediately before a feast and immediately after it, so that the next day a large meal does not cause heaviness in the stomach and swelling. If nausea occurs, you can also take the drug, and the nausea will go away after half an hour. The skin condition is normalized, rashes disappear, oiliness and dryness disappear. The drug can be given to children with colic.

But side effects may occur:

1. Bloating;
2. Stitching pains;
3. Nausea;
4. Spasms.

In this case, you should stop taking dietary supplements for a week, wait until your own microflora “makes peace” with the new one, and try again.

ChildLife, Essentials, Liquid Vitamin C, Natural Orange Flavor

There is no need to put up with the taste of domestic drugs; the drug from iHerb has many advantages. And the main thing among them is that it is convenient to give it to babies. The dietary supplement is not allergenic, so anyone can take it.

The packaging of the drug is a large bottle of orange syrup, rich in vitamin C. The syrup is very tasty, not cloying, but it is inconvenient to pour from the bottle; it constantly tends to flow down the bottle. outer surface. It is better to pour the dietary supplement into another, more convenient container.

Every day you can take a teaspoon as a preventive measure, if there is one patient in the family, two. Liquid vitamins should be taken in increased doses during epidemics, in the off-season, before hiking. kindergarten and in primary school. If you take it during illness, you don’t have to be afraid and drink a few spoons a day - the temperature will subside quickly.

Orange contains acids that corrode tooth enamel. Therefore, after drinking the syrup, it is recommended to rinse your mouth or drink water.

Reviews for these vitamins are extremely positive.

Nature's Way, Primadophilus, for children 2 to 12 years, cherry flavored chewable

Among iHerb dietary supplements for children, primadophilus occupies one of the leading positions. It is included in products that do not need to be forced to be taken - the child himself will say that it is time to share with him.

This supplement helps well to recover after a course of antibiotics or dysbacteriosis. Quickly improves digestion, removes rashes from the face, and helps in the treatment of allergies.

In weak, short children with poor appetite most likely problems with digestive system, with the presence of microorganisms that help digest and assimilate food. If the necessary microorganisms are not present in the required ratio, then a small part of the food is absorbed useful substances. Therefore, after taking primadophilus, children quickly grow taller, become a little fuller and more cheerful.

Nature's Way, Alive Maximum Action, Multi-Vitamin, No Iron Added

Another supplement from Nature’s Way, which is distributed by the iherb website.

In addition to vitamins and minerals, the multivitamins include spirulina and Siberian eleutherococcus.

Those who take these dietary supplements stop losing hair, their nails become stronger, and their skin returns to the state it was several years ago. A person becomes so energetic that he gets up before the alarm clock, and cheerful and rested, he easily gets down to work and sports.

The usual scheme with the stated three techniques every day is great, it is suitable for highly active people in stressful situation. For most people, taking 2 capsules is enough, and sometimes one at a time.

But you need to pay attention to some of the disadvantages of these multivitamins.

The tablets of this dietary supplement are quite large, not everyone can swallow them conveniently, and it is difficult to divide it in half, it crumbles.

If you take vitamins before bed, it will be difficult to fall asleep. The treatment regimen includes two doses, so it is best to take them in the morning, and in the evening do not delay taking them until later.

Hero Nutritional Products, Yummi Bears, Multivitamin, All Natural Fruit Flavors and Colors

"Business Medicine", 2005, N 8-9

ANALYSIS OF THE MARKET OF BIOLOGICALLY ACTIVE ADDITIVES

The market of biologically active food additives demonstrates high level attractiveness for both the manufacturer and the consumer. It is developing dynamically and is characterized by high profitability indicators.

DEFINITION OF THE CONCEPT OF "BAS"

The appearance of biologically active additives (dietary supplements) in Russia can be dated back to 1994; it was in this year that these products began to be registered not as medicines (drugs), but were placed in a separate group, which was called dietary supplements. Since 1998, dietary supplements have been actively promoted on the Russian market. Dietary supplements became widespread in Russia in the late 90s. One of the reasons for the growing popularity of dietary supplements is the disruption of the nutritional structure and environmental situation, as well as a significant decrease in public health indicators. Dietary supplements are recognized as one of the most promising ways to correct the nutritional structure in the world. The Ministry of Health gave these products a strict definition: “Dietary supplements, or so-called nutraceuticals and parapharmaceuticals, are concentrates of biologically active substances intended for direct administration or inclusion in food products in order to enrich the human diet with individual biological active substances or their complexes."

According to this definition, dietary supplements include:

Vitamins and vitamin complexes, not exceeding daily dose, necessary for the body;

Fatty polyunsaturated acids;

Minerals, macro- and microelements;

Individual amino acids;

Some mono- and disaccharides;

Alimentary fiber;

Eubiotics: characteristic to the human body microorganisms.

GENERAL TRENDS IN THE DIET MARKET

The market for dietary supplements has existed since late XIX century. However, only about twenty years ago it began to develop very dynamically. The largest global market for dietary supplements in terms of production and consumption is the United States.

Today, the United States produces 35% of the total global volume of dietary supplements with an annual market growth of 10-14%. If in 2003 the dietary supplement segment in the USA was valued at $18.5 billion, then in 2004 it was already $21.5 billion, with about 80% of Americans buying and using dietary supplements.

The second largest global producer of dietary supplements is Europe, accounting for 32% of the world's volume; a large share of this market falls on Germany and France. Dietary supplements are consumed by 65% ​​of Europeans. Japan ranks third in production - 18% of the world's volume. However, in terms of consumption, Japan ranks first - 90% of the country's population buys dietary supplements.

Smaller producers of dietary supplements are Asia (7%), Canada (3%), South America and Africa (2% each), as well as Australia (1%).

The dominance of the United States in the dietary supplement market is explained by favorable conditions for the development of this business in the country. In America, only a list of substances that can serve as the basis for dietary supplements is regulated. To release a particular supplement onto the market, neither state registration nor proof of the drug’s effectiveness is required. The state actively supports the market by funding institutes conducting research in this area, such as the Center for Complementary and alternative medicine(NCCAM) and dietary supplement management (ODS). In Europe, control over the dietary supplement market is more serious, in particular in state level advertising of dietary supplements is prohibited medicines.

The oldest manufacturer of dietary supplements is Nature's Sunshine Products, which has been on the market since 1972. Now NSP products are sold in 40 countries around the world. Other major players in the dietary supplement market are Vision International People Group (Health Tech Corporation), Vitaline Inc. Sunrider and Neways.

Developed production and great demand gave rise to a well-developed sales system. The most common sales channels abroad are specialty stores (34%) and pharmacies (33%). Undoubtedly, such a channel as MLM (19%) is also well developed. Buyers are less willing to purchase dietary supplements from medical practitioners (6%), through mail orders (6%) and the Internet (2%).

Over the past few years, there has been a dynamic development of the market for dietary supplements in Russia. Dietary supplements are rapidly filling the Russian pharmacy market, increasingly competing with medications. Growth rate of registration of dietary supplements in last years already comparable to the registration growth rate medicines. An increase in interest in dietary supplements is also observed among pharmaceutical manufacturers- about 20% of dietary supplement manufacturers are drug manufacturers.

According to some analytical agencies, dietary supplements occupy second place in the structure of pharmacy sales after drugs. Today, Russian pharmacies sell more than 2,500 trade names of dietary supplements, which are represented by more than 600 manufacturers.

Russians are still more conservative in their consumption of dietary supplements than American, Japanese and European consumers. According to various sources, in 2003, dietary supplements were used by 7 to 15% of the population, in 2004 - 15-20% of Russians, and in 2001, only 3% of the Russian population regularly used dietary supplements, and this number increases by 3-5% annually (according to the Research Institute of Nutrition of the Russian Academy of Medical Sciences).

The situation with dietary supplements is characterized by two main points: against the backdrop of rising incomes of the population, consumption of dietary supplements is also observed, at the same time, many potential consumers in this category are distrustful of dietary supplements. This is due to the fact that there are many counterfeit products on the Russian market (unregistered in the state register or distributed through fake registration certificates), the promised results of which do not correspond to reality.

ANALYSIS OF REGISTRATION OF BADS

Currently, 3835 trade names of dietary supplements from 790 manufacturers are registered. The structure of registered dietary supplements by manufacturer is presented in Figure 1 (not shown).

The leader in the number of dietary supplements presented on the Russian market is the domestic company Evalar. The top ten leading companies by the number of registered dietary supplements are presented in Table 1.

Table 1

Top 10 companies by number

registered dietary supplements

Manufacturer
Evalar
Neways Inc.
Sunrider Manufacturing
Nature's Sunshine Products, Inc.
Enrich International Inc.
INAT-PHARMA
Leovit nutrio
Nittany Pharmaceuticals Inc.
Artlife
ethnoscience

According to registration requirements, dietary supplements do not have therapeutic indications, but for convenience, the Institute of Nutrition has made a classification of 14 groups depending on the area of ​​application. The most numerous group is “dietary supplements that affect tissue metabolic processes” (Table 2).

table 2

Leading dietary supplement groups by number

registered trade names

Name classification group	Number of subgroups in group
Affecting processes tissue metabolism
Supporting Features digestive organs
Affecting functions central nervous system (CNS)
Affecting function of cardio-vascular system (SSS)
Mineral springs substances

PHARMACY MARKET Dietary supplements

2005 was one of the most successful years for manufacturers of dietary supplements. According to a number of analytical agencies, in the nine months of 2005, pharmacy sales of dietary supplements increased one and a half times compared to the same period last year and amounted to $180 million. The total share of dietary supplements in pharmacy sales reached 5%, and according to the results of 2004, they accounted for only 2.5%.

Sales volumes of dietary supplements are highly seasonal. Peak sales occur in the cold season - November-March (Figure 2 - not shown).

The market leader in terms of value in terms of pharmacy sales volumes is the drug CAPILAR, followed by ALPHABET in second place, and BLUEBERRY-FORTE in third place (Table 3).

Table 3

Top 20 trade names of dietary supplements by volume

in the 1st half of 2005

Trade name
Kalilar
Alphabet
Blueberry forte
Viardot
Ideal
Iodine active
Atheroclephitis
Lactofiltrum
Oculist
Omeganol
Tea Ruidemen
Ruidemen for weight loss
Hematogen Russian
Cigapan
Arthrovitis
Winter cherry
Star eyebright
Red root
Garcinia Forte
Kankura (tea)

Table 4 presents dietary supplement manufacturers with the largest sales volumes in Russian pharmacies. Russian companies are leading in pharmacy sales.

Table 4

Top 10 dietary supplement manufacturing companies by volume

pharmacy sales in value terms

in the 1st half of 2005

Manufacturer
Evalar
Diode
Akvion
Kurortmedservice
Ferrosan
Natural product
PharmPro
Beijing Ruidemen Tea Sales Center
Industry Jamu Sari Sahat
Pharma-med

OTHER MARKET

Despite the fairly high growth rate of the pharmacy market for dietary supplements, the main sales channel for dietary supplements still remains network marketing: annual sales through this channel are about $1.3 billion. In addition to pharmacies, dietary supplements are sold in specialized departments in grocery stores, specialty stores and other stationary retail outlets. In addition, a significant part of the dietary supplement market is a sector that can be united by the concept of direct sales, which implies the absence of retail outlets in the distribution channel (non-store trade). In this sector there are network companies that use courier delivery and mailings, companies that use the services of teleshopping, as well as all other types of advertising (television, radio, print, Internet), which offer contact with the dispatch service or company consultants .

However, most large dietary supplement manufacturing companies that produce dietary supplements opt for pharmacies that enjoy the greatest trust of consumers.

SPECIFICITY OF PROMOTION OF DIATIVES

An increase in interest in dietary supplements is observed for a number of reasons:

1. There are a large number of regulatory restrictions for drugs that do not apply to dietary supplements:

Preclinical and clinical trials finished drugs, and for dietary supplements - only toxicological and hygienic studies;

Medicines are registered for specific indications and promotion for other diseases is prohibited. Dietary supplements only have recommendations for use, which allows their manufacturers to rather arbitrarily choose emphasis when advertising these drugs;

The sale of finished drugs is permitted only in the pharmacy chain; dietary supplements can be sold both in pharmacies and in any retail establishment that has a license to trade in food products;

Trade markups for finished drugs are limited in most regions, and for parapharmaceutical products - only in certain regions, and these markups are higher.

But despite the wider opportunities for promoting dietary supplements, none of the aspects of their circulation is as controversial and often violated as Advertising activity manufacturers and sellers of dietary supplements. Therefore, the requirements for monitoring the effectiveness and safety of dietary supplements are increasingly increasing.

In addition to manufacturers showing interest in dietary supplements due to the reasons mentioned above, consumers are also showing their interest in these products.

For consumers, dietary supplements have a number of advantages compared to medications:

Lower cost;

Higher attractiveness for the patient due to greater trust in natural products;

Low risk side effects when used compared to synthetic drugs.

It is these advantages that dietary supplement manufacturers focus on when promoting.

The main areas of work with dietary supplement consumers are:

1. Formation of the population's need for the regular use of biologically active food additives in order to enrich the diet with individual food or biologically active substances and their complexes.

2. Solving the problems of creating a system for assessing the effectiveness and quality of foreign and domestic dietary supplements that is understandable to the population, as well as notifying consumers about the results obtained.

The sales volume of dietary supplements directly depends on the advertising budgets of manufacturers. Therefore, larger advertisers place advertisements for dietary supplements mainly on the most popular medium - television. Smaller advertisers actively use the press. Radio and outdoor advertising are used much less compared to TV and the press. The most active advertisers in the dietary supplements category are vitamin manufacturers.

PROSPECTS OF THE MARKET OF DIAPHANTS

Today, competition in the dietary supplement market is intensifying due to:

Entering the market of many fairly strong brands of an all-Russian character;

Participation in competition as Russian manufacturers, and large foreign and international ones with large marketing budgets;

Intensifying the struggle for market share and loyal consumers;

Competition in the dietary supplement category is based on all parameters: positioning, price, quality, originality of packaging, distribution, etc.

Experts and market analysts predict that the development of the dietary supplement market will go in two directions: through geographic expansion and by attracting new age and social groups consumers. The Russian market of dietary supplements will continue to develop if manufacturers manage to “rejuvenate” their consumer audience.

According to some experts, a third of legal sales of dietary supplements so far occur in Moscow and St. Petersburg, but the development of the regions is being increasingly carried out. It is not difficult to gain a foothold in most regions. Success comes from being humble advertising campaigns in local media, as well as the ability of manufacturers to collaborate with local wholesalers.

However, the time is not far off when the possibilities for extensive market development through the development of new regions will be exhausted. According to some players, by 2007-2008 the number of consumers of dietary supplements in major cities countries will reach the level of capitals. The dietary supplement market will receive a new impetus for development only if it manages to attract fundamentally new groups of consumers. On this moment the average consumer of dietary supplements in the regions is a person over 50 years old with low incomes, the average consumer in Moscow and St. Petersburg is over 40. In Europe and the USA the situation is different: there are dietary supplements in daily diet used by relatively young people who, according to their psychographic profile, are classified as “innovators who have achieved success.”

Conquering youth is undoubtedly a more difficult task than moving into the regions. It is obvious that leading manufacturers of dietary supplements are capable of investing in the development of innovative products and design solutions in the field of product packaging. But these investments will only provide half the success. Equally important are correct advertising strategies and detailed development of sales channels: a successful young consumer is unlikely to go to a pharmacy “for health.”

Dietary supplements aimed at young people could be sold in specialty stores healthy eating, in shaping and fitness clubs.

Thus, expanding regional markets and attracting younger generations to the ranks of active consumers of dietary supplements will give even greater impetus to development Russian market dietary supplements.

Company "PharmAnalytic Pro"

D. GRIGORIEV

Signed for seal

21.11.2005

The association assists in providing services in the sale of timber: favorable prices on permanent basis. Forest products of excellent quality.

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