In October 2011, the famous entrepreneur and inventor Steve Jobs passed away. Today he is called a legend, because it was he who had a hand in changing the information space, and also developed new computer technologies that have now become available to almost everyone. Jobs died before he was even 60 years old from cancer. Astrologers compiled his natal chart and analyzed his successes and the reasons for his sudden death.
Was born Steve Jobs during the new moon. At the time of his birth, Mercury was in Aquarius, this fact explains his versatile personality and craving for new things. The planet Mercury, as you know, is responsible for creativity and success. Jobs had his own happy Star- Alpha Cygnus. This planet gives flexibility of mind, a tendency to entrepreneurial activity, ability for science. In addition, thanks to Mercury, he had amazing charisma and a rather complex character. All these positive aspects that developed at Steve’s birth influenced his successful career, gaining money, worldwide recognition and fame.
However, the opposite side of his fate foreshadowed something else besides success. The negative pole in his fate is expressed quite strongly. Steve Jobs' life was ruled by a star called the Serpent's Heart. This heavenly body is one of the most terrible and fatal mystical stars. It destroys vital biological rhythms, greatly affecting human health. It is impossible to get rid of the influence of this star. Another aspect makes the situation worse: natal chart Jobs, the Heart of the Snake is closely connected with Saturn. Saturn is considered an equally dangerous sign on the map; in another way it is also called the death star.
The fate of the famous innovator was influenced by another star - Alpha Centauri. This positive sign on the natal horoscope chart, but it was he who contributed to the tragedy in the life of Steve Jobs. Alpha Centauri represents the planet that rules over human success in life. Thanks to her, Steve Jobs possessed the art of persuasion, determination and determination. However, on Jobs’s birthday, this celestial body connected with the Black Moon right under the degree of genius.
This indicates that Steve Jobs would sooner or later have to pay for all his life's successes and talents. And this really happened: he became completely devoted to his work, forgetting about his health. He started a family quite late - at the age of 36, and until that time he devoted himself entirely to work and new discoveries. Those born under the Black Moon begin to become completely dependent on their inventions and work. Although in the last years of his life Jobs claimed that the most important thing for him in life was his wife and children, the influence of the Black Moon could no longer be stopped.
Steven Paul Jobs is an American inventor and entrepreneur. One of the founders of Apple Corporation and the Pixar film studio. He went down in history as the man who revolutionized mobile gadgets.Childhood
Steve was born in 1955 in San Francisco. His parents are unregistered Syrian Abdulfattah (John) Jandali and German Joan Schieble, who met at the University of Wisconsin. Joan's relatives were against this union and threatened to deprive the girl of her inheritance, so she decided to give the child up for adoption. 
The boy ended up in the family of Paul and Clara Jobs from Mountain View, California, who named the newborn Steven Paul Jobs. My adoptive mother worked in an accounting firm, and my father worked as a mechanic in a company that produced laser systems.
At school, Steve was a restless bully, but thanks to the efforts of teacher Mrs. Hill, little Jobs began to demonstrate amazing academic performance. So, from the fourth grade he went straight to the sixth at Crittenden High School. Due to the high level of crime in the new area, Steve's parents were forced to use their last funds to buy a house in the more prosperous Los Altos.
At age 13, Jobs called Hewlett-Packard President William Hewlett at home. The boy was assembling an electrical appliance and needed some parts. Hewlett talked with the boy for 20 minutes, agreed to send everything he needed and offered to work in his company over the summer.
As a result, Stephen dropped out of the University of California, Berkeley, where he was attending classes, and began working at Hewlett-Packard. There Jobs met a man whose meeting determined the boy's future fate - Stephen Wozniak.
Education and first job
In 1972, Jobs entered Reed College in Portland, but dropped out after the first semester because the university was too expensive and his parents spent all their savings on their studies. With the permission of the dean's office, the talented student attended creative classes for free for another year. During this time, Steve managed to meet Daniel Kottke, who became his best friend along with Wozniak. 
In February 1974, Steve returned to California, where his friend and technical genius Wozniak invited Jobs to work as a technician at Atari, which produced games such as the famous arcade game Pong.
Since university, Stephen was interested in the hippie subculture, so after six months of work he went to India. The journey was not easy: Jobs suffered from dysentery and lost 15 kilograms. Later on the trip, Kottke joined him and they set off together in search of a guru and spiritual enlightenment. Years later, Steve admitted that he went to India to resolve the inner feelings caused by his biological parents abandoning him.
Steve Jobs' legendary speech to Stanford graduates
In 1975, Jobs returned to Los Altos and rejoined Atari, volunteering for as soon as possible create a circuit diagram for the video game Breakout. Steve had to minimize the number of chips on the board, for the removal of each of which there was a reward of $100. Jobs convinced Wozniak that he could complete the job in 4 days, although such work usually took several months. In the end, the friend managed, and Wozniak gave him a check for $350, lying that Atari paid him 700 instead of the real 5000. Having received a large sum, Jobs quit his job.
Inventor's career
Steve was 20 years old when Wozniak showed him a computer he made and convinced his friend to build a PC to sell. It all started with the production of printed circuits, but eventually young people came to assembling computers. 
In 1976, draftsman Ronald Wayne was hired and Apple Computer Co. was created on April 1. For starting capital Steve sold his minivan, and Wozniak sold his programmable calculator. The total was $1,300.
A little later, the first order was received from a local electronics store, but the team did not have the money to buy parts for 50 computers. They asked suppliers for a 30-day credit, and within ten days the store received its first batch of computers, called Apple I, each costing $666.66.
The world's first mass-produced computer from IBM appeared the same year Wozniak completed work on the Apple II, so Jobs ordered the start advertising campaign and creating beautiful packaging with a logo to beat the competition. New Apple computers have sold 5 million copies around the world. As a result, at the age of 25, Steve Jobs became a millionaire.
At the end of 1979, Steve and other Apple employees went to the Xerox (XRX) research center, where Jobs saw the Alto computer. He immediately became obsessed with the idea of creating a PC with an interface that would allow him to give commands with a cursor.
At that time, the Lisa computer was being developed, named after the daughter of Steve Jobs. The inventor was going to implement all Xerox developments and lead the project of an innovative computer, but his colleagues Mark Markulla, who invested more than 250 thousand dollars in Apple, and Scott Forstall reorganized the company and removed Jobs.
In 1980, computer interface specialist Jef Raskin and Jobs began work on a new project - a portable machine that was supposed to fold into a miniature suitcase. Raskin named the project Macintosh after his favorite apple variety.
Even then, Stephen was a demanding and tough boss; working under his leadership was not easy. Numerous conflicts with Jeff led to the latter being sent on leave and later fired. A little later, disagreements forced John Sculley to leave the corporation, and in 1985, Wozniak. At the same time, Steve founded the NeXT company, which worked in the field of hardware.
In 1986, Jobs took the helm of the Pixar animation studio, which produced many world-famous cartoons, such as “Monsters, Inc.” and “Toy Story.” In 2006, Steve sold his brainchild to Walt Disney, but remained on the board of directors and became a Disney shareholder with 7 percent of the shares.
In 1996, Apple wanted to buy NeXT. So Steve returned to work after many years of suspension and became the manager of the company, joining the board of directors. In 2000, Jobs entered the Guinness Book of Records as the CEO with the most modest wages– 1 dollar per year.
Presentation of the first iPhone. When the world changed forever
In 2001, Steve introduced his first player called the iPod. Later, the sale of this product brought the main income to the company, as the MP3 player became the fastest and most capacious player of that time. Five years later, Apple presented the network multimedia player Apple TV. And in 2007, the iPhone touchscreen mobile phone went on sale. A year later, the thinnest laptop on the planet, the MacBook Air, was demonstrated.
Stephen skillfully used all his old knowledge: his passion for calligraphy during his university years allowed him to create unique fonts for Apple products, and his interest in graphic design made the iPhone and iPod interface recognizable all over the world.
Jobs had a keen sense of what the buyer needed, so he sought to create a miniature machine that could satisfy every whim of the modern user. Stephen's ideas were not always innovative; he skillfully used existing developments of others, but brought them to perfection and “packed them in a beautiful wrapper.”
Steve Jobs and his 10 rules for success
In 2010, Jobs introduced the iPad, an Internet tablet, which caused confusion among the public. However, Stephen's ability to convince the buyer that he needed this product raised tablet sales to 15 million copies a year.
Personal life of Steve Jobs
Steve Jobs called Chris Ann Brennan his first love. He met a hippie girl in 1972, after running away from his parents. Together they studied Zen Buddhism, took LSD and hitchhiked. 
In 1978, Chris gave birth to a daughter, Lisa, but Stephen stubbornly denied his paternity. A year later, a genetic test proved Jobs's relationship with his daughter, which obligated him to pay child support. The inventor rented a house in Palo Alto for Chris and Lisa and paid for the girl’s education, but Steve began communicating with her only years later.
Today Steve Jobs would have turned 62. The founder of one of the world's most successful corporations, Apple, died in the United States after an eight-year battle with cancer; the legendary business tycoon was only 56 years old.
During his nearly forty-year career as the Guru of Silicon Valley, Steve Jobs proposed several revolutionary solutions that changed the face of the entire industry.
(Total 12 photos)
1. Computer genius
In 1976, Steve Jobs and his friends founded Apple Inc. – a company that forever set the vector for the development of personal computer equipment. He was one of the first to recognize the enormous commercial potential of graphical user interfaces, mouse-based controls, and "click-to-click" controls that we see on virtually every personal computer today.
Early allies
Jobs met another Apple co-founder, Stephen Wozniak (pictured, sitting) while working as a student intern at the notorious Hewlett-Packard company. Jobs went to study at Reed College, but dropped out after just a semester and returned to Silicon Valley in 1974, where he and Wozniak began attending meetings of the Homebrew computer club (i.e., “Homemade”).
3. Revolution in a box
Apple's first computer could be found in Bay Area stores and cost $666.66. It was a set of a printed circuit board, a scattering of parts and 16 pages of instructions. To assemble a functioning device, the user had to get another power supply, keyboard and monitor from somewhere.
young eagle
Jobs' technical prowess was matched only by his ability as an entrepreneur. His unwavering stubbornness and belief in his ideas led to many disagreements with colleagues and critics, earning him a reputation as a tough and picky leader.
Intrigue
In 1983, Jobs invited PepsiCo President John Sculley (pictured, center) to share the reins of Apple with him and Wozniak. However, the collaboration did not work out, as the market downturn that soon followed led to the suspension of production and forced Apple leaders to reconsider their marketing and technical strategies. By 1985, Jobs was forced out of the company he co-founded.
What happened next
Jobs' resignation only seemed to fuel his desire to reshape the personal computing world. His next venture, NeXT Computer, improved on what Apple had achieved and created the next PC in an elegant magnesium alloy case, with an advanced graphical interface for those times, a built-in Ethernet port and many other successful technical solutions. The device was too expensive to become widespread, but it set the vector for the development of the next generation of personal computers.
Return to Apple
In Jobs' absence, Apple was adrift, and even nearly went bankrupt in the mid-90s. Finally, in 1996, the company announced that it was buying NeXT Computer for $429 million, and thus Steve Jobs returned to the fold of the company he founded. By 1998, Jobs was appointed acting CEO.
Jobs at work
Many of the innovations used in NeXT computers found their way into the next generation of Apple computers. Jobs restored the company's reputation with a number of brilliant products, such as the iMac, and turned around its business affairs by opening a network of retail outlets that sold exclusively Apple hardware and accessories.
Cartoons
Additionally, during his years away from Apple, Jobs bought and helped develop the computer animation studio Pixar. The studio's first feature film, Toy Story, released in 1995, grossed $360 million and made the studio one of the leading figures in Hollywood. Since then, the studio has released a number of highly successful films, including such masterpieces as Find Nemo, Cars, Wally, and Up. In 2006, Disney bought the studio for $7.4 billion, and Jobs became the owner of a significant stake in the legendary enterprise.
Rock'n'roll
In 2001, Jobs created a new revolution in the world of electronic gadgets by introducing the iPod. In terms of functionality, the new product was not much superior to earlier versions of players, but it was distinguished by ease of use and stylish design. At the same time, iTunes launched, a virtual online store that forever changed the face of the music industry. Members of the legendary group U2, Bono and the Edge (pictured) supported Jobs' initiative and participated in the presentation of the iPod in 2004.
iPhone
In 2007, Jobs turned his attention to cellular communications. That same year, he introduced the iPhone to the world, which, when it went on sale in June, quickly sold more than 6 million units and became equal in popularity to some brands that had been on the market for years, such as Blackberry. The iPhone is not only a mobile phone, it is also a point of access to the Internet with an advanced user interface and a large library of applications created by a vast army of Apple programmers and simply enthusiasts.
12. New beginnings
In January 2010, Jobs announced that Apple would soon introduce a new mini-computer. Essentially similar to the iPhone, it will have a much larger screen bigger size, making things like reading, playing games and watching videos more convenient and enjoyable. The new product was as successful as its predecessors. Day before yesterday . It is known that in business and technology, Steven Jobs is guided by the motto of the famous hockey player Wayne Gretzky: “I rush to where the puck will be, not to where it is or was.”
Zodiac sign: Pisces
Place of birth: San Francisco, USA
Height: 188
Occupation: entrepreneur, pioneer of the era of IT technologies, founder of Apple, NeXT and Pixar
Marital status: married
Father : biological:
Abdulfattah "John" Jandali (b. 1931)
foster:
Paul Reingold Jobs (1922-1993)
Mother: biological:
Joan Carol Schieble (b. 1932)
reception:
Clara Jobs (Hagopian) (1924-1986)
Children :O t Chris Ann Brennan:
- Lisa Brennan-Jobs (born 1978),
from Lauren Powell:
- Reed Jobs (born 1991),
- Erin Jobs (born 1995),
- Eve Jobs (b. 1998)
Steve Jobs: biography
Today's issue is dedicated to the great entrepreneur of the previous and our generations - Steven Paul Jobs.
For those who prefer watching a documentary rather than reading, you can find out detailed information about the life of Steve Jobs from the provided video material. This is the best thing I found on YouTube. I hope you find it very interesting.
Abdulfatt Jandali's father, a Syrian by birth, held the position of teaching assistant at the University of Wisconsin. Mother Joan Schieble, a German by nationality, was a student of the same educational institution. The young people were not married, as the girl’s family was against their relationship. That is why Stephen's mother was forced to give birth in a private California clinic. After which he gives the child to foster parents to raise.
Steve was adopted by Paul Jobs and his wife Clara, who could not have their own children. The only requirement of the biological mother was that the boy should receive a higher education.
Two years later, Steve had a sister, Patty, who was also adopted. After some time, the family leaves San Francisco and stops in the town of Mountain View. In these parts, Paul Jobs found a job without any problems; he was an auto mechanic. It was necessary to raise money to pay for college for the children. Steve's father wanted to instill his son's interest in mechanics, but young Jobs was much more attracted to electronics. With all this, Mountain View was a center of high technology. One way or another, this is where the journey of a great entrepreneur begins.
Elementary school was not an easy test for Steve; the boy had problems with teachers, although he was quite an intelligent student. Even in those years, Jobs Jr. thought that the education system was boring, formal and soulless. But everything changed when one of the teachers was able to find an approach to the restless prankster. As a result, the boy began to study diligently and was able to skip two grades.
IN school years Steve was interested in radio electronics and went to the corresponding circle. From his inventions in early years You can highlight the electronic frequency meter that he assembled himself. Thanks to his communication skills and his abilities, Steve Jobs worked for some time on an assembly line at the famous Hewlett-Packard company.
At the age of 16, like many other teenagers, the guy began to have conflicts with his parents, mainly with his father. The reason for the disagreement was Steve's passion for hippie culture, the music of Bob Dylan and The Beatles; Jobs Jr. also loved to smoke marijuana and used LSD.
At the same time, Stephen met Stephen Wozniak, who was 5 years older than him. The guys quickly became best friends, as they understood each other without difficulty, and they were both interested in computers and electronics.
It didn't take long before Jobs and Wozniak's first joint invention appeared. In high school they made a device they called a blue box that allowed them to make free phone calls. The essence of the invention was that the guys were able to find an approach to hacking the telephone network by selecting tone signals.
At first it was just fun, but then Stephen realized that he could make money from it. Their shop quickly closed, but the understanding that electronics brings money and the taste of excitement remained.
1972 Steve Jobs enters the private liberal arts college Reed College. The study schedule is very busy, so students had to devote a lot of time to preparation and classes.
After 6 months of training, Jobs could not stand it and quit college, seeing no point in wasting his time. During this period of his biography young man I am much more attracted to Eastern spiritual practices, Zen Buddhism and vegetarianism.
Apple Company
Steven Jobs begins his work as a technician at the young company Atapi. She was engaged in the production of computer games.
During the same period, Wozniak was working on creating and improving boards for a personal computer, not yet for sale. But after a little time, Jobs began to get a picture of what could happen if he started selling such boards.
And so Steve invites his friend to create a joint computer company, which will later become the legendary Apple company. Below I give you the opportunity to watch a biographical film in which you can trace in more detail how the steps were carried out to create and implement computers.
While working on the first version of the Apple I computer, Jobs showed himself to be an authoritarian, tough, partly tyrannical, but at the same time a skillful leader.
The first development was primitive and more like an electronic typewriter.
And in 1976, Wozniak tried hard and created a new board that could work with color, sound, and could connect external media. Some may think that success came only thanks to Wozniak, however, we must not forget about the incredible organizational skills of Steve Jobs. He put a lot of effort into promoting the device and getting people to buy computers that weren't in great demand.
Steve was very critical of even the smallest design details. Thanks to him, the Apple II was equipped with a beautiful plastic case and a miniature appearance. Jobs was smart and understood what was required of him. For example, he hired professional advertising specialist Regis McKenna, and everyone started talking about the new computer.
Then the Apple III, Apple Lisa and Macintosh were developed. Judging by its financial position, the company rapidly developed and prospered. But, if you look at the picture at first glance, it was clear that there was discord in the company at the highest level. Constant scandals and strife, occurring largely due to the difficult character of Steven Jobs.
NeXT and Pixar
All the litigation led to Jobs being suspended from work!
1984 - Jobs leaves his own company. But he does not lose heart, but on the contrary, quickly organizes a new company, NeXT Computer. From this manufacturer the market received only advanced new products that no one else had. But at their price they were not available to the majority of consumers.
At the same time, Steve Jobs buys Pixar studio from George Lucas for $5 million. The main idea was to use animated films to advertise the capabilities of NeXT computers. 
But when the cartoon “Tin Toy” was released in 1987 and won an Oscar, Jobs realized that he needed to work in a different direction. Later, this studio created such famous full-length animated films as “The Incredibles,” “Cars,” “Ratatouille,” “Finding Nemo,” “Toy Story,” “Monsters, Inc.,” “WALL-E,” “ Brave" and others.
2006 Steve sells Pixar to Disney for a whopping $7.5 billion. Despite all this, he remained a shareholder.
Undoubtedly, this is one of the greatest entrepreneurs of mankind. And Pixar's cartoons are incredible.
Return to Apple
20th of December 1996
of the year Apple buys NeXT for $429 million, and Steve Jobs returns to Apple and becomes an advisor to the chairman. 
Jobs' new development and achievement in his position is the serial production of the iMac all-in-one computer, which attracts everyone with its unusual futuristic design.
This miracle device broke all sales figures in the company's history. In addition, a third of buyers were not previously computer users. All this says only one thing: thanks to the development, a new consumer market has emerged. Steve was absolutely incredible!
The second successful step is the creation of the Apple Store, a network of retail stores around the world , who were engaged in the sale of Apple equipment.
So what made Steve Jobs unique? He not only kept up with the times, but he himself created a new time and dictated the laws of fashion in the IT industry.
For example, a businessman did not miss the opportunity and set up the production of miniature, but at the same time, functional and perfect devices.
- iTunes media player;
- Music player iPod;
- Touch mobile phone iPhone;
- Internet tablet iPad.
Yes, these devices are unrivaled around the world, but they were also released to the market earlier than their analogues, which leaves no chance for any of the manufacturers.
Have you ever heard of Russians mourning an American entrepreneur? I'm not, but it happened!
Many books have been written about Steve Jobs and many films have been made. I showed you a couple of them above.
Books about Jobs:
- Steve Jobs and Me (I, Woz) / The True Story of Apple. Gina Smith, Steve Wozniak.
- Steve Jobs. Leadership lessons. Authors: Jay Elliott, William Simon.
- iKona. Geoffrey Young, William Simon
- Steve Jobs in first person. George Beam.
- Steve Jobs. Walter Isaacson.
- Jobs' rules. Universal principles of success from the founder of Apple. Carmine Gallo.
- Behind the scenes at Apple or secret life Jobs. Daniel Lyons.
- Steve Jobs about business. 250 quotes from a man who changed the world. Alan Thomas.
- iPresentation. Lessons in Persuasion from a Leader Apple Steve and Jobs. Carmine Gallo.
- Becoming Steve Jobs. The rise of Steve Jobs. Authors: Brent Schlender, Rick Tetzeli.
- A man who thought differently. Karen Blumenthal.
- What is Steve thinking? Lander Kenny.
I recommend watching this movie:
Film "iGenius: How Steve Jobs Changed the World"(“iGenius: How Steve Jobs Changed the World”).
Personal life
You can understand how things were with Steve’s personal life by watching the movie “Jobs. Empire of Temptation”, the second video in this article.
Young Steve was loving, as befits the hippie culture. The first woman he loved was Chris Ann Brennan. Their relationship was not easy, it was complex, the couple often quarreled and even separated.
Steven Paul Jobs from San Francisco, California, was born on February 24, 1955. He was an American inventor, entrepreneur and industrial designer. And also one of the founders, chairman of the board of directors and CEO of Apple Corporation. A very famous person.
Steve Jobs. History of success
Steve Jobs' childhood
Steve Jobs' parents were unmarried students. His father is from Syria, and his mother is a German emigrant. Steve's mother studied at the university where his father worked as a teaching assistant. The relatives of the girl, who was only 23 years old, were against their relationship and threatened to deprive her of her inheritance. The young student was forced to go to give birth to a private doctor in San Francisco and give the child up for adoption.
Paul Jobs and an Armenian-American woman adopted the boy because they could not have children of their own. They named their adopted son Stephen Paul. Stephen's biological mother wanted her son to grow up in a family with higher education. The adoptive parents gave her a written agreement that they would pay for the boy’s education. Jobs always considered his adoptive parents as father and mother. It irritated him when someone called them adopted. The biological parents did not know anything about the whereabouts of the child.
Steve's adoptive father worked at financial company. He was an auto mechanic who repaired old cars in his garage to sell. His desire was to instill in the boy a love of auto mechanics. But this activity was not for Steve. Through cars he became acquainted with the basics of electronics, which he found very interesting.
School
Steve didn't like school. The way Steve Jobs studied at school was interesting. Except for one teacher who saw his ability, all the teachers considered him a prankster. She found an approach to him and rewarded him for good studies, stimulating his learning. As a result, Steve began to study well without help, and passed all exams perfectly, so much so that the director offered to transfer him from the fourth grade directly to the seventh! Steve was enrolled in sixth grade.
Steve talked to an engineer who brought him into a company's research club. There he saw a personal computer, which he was impressed by. In this club, each participant worked on their own project. Steve decided to build a digital frequency meter. But to implement his project, he needed details. Then Jobs, who was only 13 years old, called the head of this company at home. So he got the necessary parts and work on the assembly line, which aroused the envy of his rivals. Steve also delivered newspapers and worked in the warehouse of an electronics store. At the age of 15 he already had his own car. A year later he traded it for a better one. Steve began hanging out with hippies, listening to Bob Dylan and The Beatles, smoking marijuana and using LSD.
A friend and classmate of Jobs introduced him to Stephen Wozniak, who was interested in computers. In 1969, Woz and a friend began assembling a small computer and showed it to Jobs, who was very interested. Steve Jobs and Steve Wozniak became best friends.
Jobs implemented his very first business project while still in school. After it, Steve realized that electronics was a good income. He carried out this project together with Stephen Wozniak. After which they collaborated a lot more.
Reed College
In 1972, Steve Jobs graduated from high school and left his parents' home, despite his parents' objections. That same year, Steve entered Reed College, a private university, the most expensive in America. His parents found it difficult to pay for his education. But Steve wanted to study there, despite the fact that he dropped out after half a year. This college was full of free morals and a hippie atmosphere, and the standards of education were high and the curriculum was rich. But to Steve she seemed boring and uninteresting. There Jobs first became seriously interested in one of the eastern spiritual practices - Zen Buddhism. He became a vegetarian and began to fast.
He was expelled, but he could attend classes that seemed interesting to him for free for another year. One of them was calligraphy courses.
Jobs led a bohemian lifestyle, despite the fact that he sometimes slept on friends' floors and ate free meals once a week at the Hare Krishna temple.
Working at Atari
In 1974, Jobs got a job as a technician at the young company Atari. There he finalized the games and made design suggestions. But for his arrogance and unkempt appearance, they disliked him. But the founder and head of this company liked him, who transferred him to work on the night shift in order to save him workplace.
That same year, Jobs traveled to India in search of spiritual enlightenment. His family knew that he went on this trip to numb the pain of being abandoned immediately after birth. Having learned about his real parents, Steve hoped to understand something very important about himself and his place in life. Upon returning, Jobs found himself a spiritual mentor. He stayed in India for 7 months and arrived very thin, tanned, with a shaved head and wearing Indian clothes. Also during this time, Jobs experimented with psychedelics.
"Homemade Computer Club"
On March 5, 1975, a meeting of the Homemade Computer Club was held. Steve Wozniak was there, for whom the club became a second home. After the first meeting, he began designing the machine, which was later called the Apple I. Wozniak received his first unique result: displaying characters typed on the keyboard on the screen. Woz showed this to Steve Jobs, who was greatly impressed.
Jobs also began visiting the club. More precisely, he was at several meetings and was able to get the best, expensive and very scarce spare parts for Wozniak’s computer for free.
Creation of Apple
The history of the creation of Apple began with Jobs immediately starting a conversation about the commercial potential of this invention. He convinced Woz to stop handing out computer blueprints to everyone, despite the fact that the club was not used to hiding the exchange of ideas. He also drew attention to the fact that club members are working on drawings without bringing their projects to working condition. Jobs suggested that Woz sell ready-made printed circuit boards at the club and take on the most difficult part of the work, deciding to sell them at twice the price.
For the required amount, he sold his minibus, and Wozniak sold one of his main valuables - a programmable calculator. With this money, Jobs paid an Atari employee he knew to create a circuit board diagram so that he could then put it into mass production. They received the first batch of boards.
He took one of his friends, who was well versed in documents, to his team, in case of disagreements with Wozniak.
All that remains is to register the company. We had to come up with a name. Jobs had just returned from a farm where he had been trimming apple trees and sitting on apple diet. He became a fruitarian, considered it sufficient to wash no more than once a week, and returned home absolutely happy. Woz met him at the airport. On the way home, they were choosing a name for the future company, because in the morning they had to submit documents for its registration. Jobs came up with "Apple Computer" and said that if nothing was offered by morning better name will remain. And so it became.
The company was registered on April 1, 1976. Wayne drafted the partnership agreement, wrote the first manual for the Apple I, and created the logo. After 12 days, Wayne realized that the tasks of his two comrades were beyond his strength, and left the company, taking his share.
Together with a friend, Steve developed one of the first personal computers, which had great commercial potential.
At a meeting of the Homemade Computer Club, Jobs and Wozniak presented their computer. Steve Jobs spoke with passion and conviction, but only one person became interested in computers—the owner of a computer store. The next day, Jobs came to his store and made a deal, because he ordered 50 pieces at once.
They were housed in the Jobs' home and garage. Work began, Steve attracted almost everyone. During this work, Jobs first showed himself as a tough, authoritarian leader. He made an exception only for Woz, never raising his voice to him.
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A month later the order was ready. The Apple I came with fully assembled motherboards. The Apple I is recognized as the first computer in history to be supplied ready-made, as other computers appeared on the market as kits. Later they managed to sell more than a hundred more Apple I computers.
The Apple II computer became the company's first mass-produced product.
The Apple I contained almost no electronic innovations. While working on it, Wozniak came up with ideas that he later implemented in a separate model. Apple's new product had many revolutionary features.
Due to the reorientation of the business towards the mass consumer, the first serious disagreements arose between Jobs and Wozniak.
Jobs concluded that the device design had great importance.
He realized that they couldn’t afford to produce computers with plastic casings and original designs. He decided to sell the rights to the entire development to Atari. There was a meeting with the director. But nothing came of it, because Steve smelled so bad that the director was sick. In addition, Jobs threw his bare feet right onto the table and he threw him out the door with a scream.
Then Jobs held a presentation of the Apple II. He behaved so arrogantly and self-confidently that Wozniak was very ashamed. Management turned them down, but Jobs did not give up. He was advised to contact the founder of one of the first venture capital companies.
The founder of this company showed up in the Jobs garage. The decor and appearance of the garage's inhabitants impressed him. Steve tried to look like an informal person - skinny and with a sparse beard.
He told Jobs that he was ready to finance them if he hired an employee who understood marketing and could draw up a business plan. It turned out to be Mike Markkula, who offered Jobs and Wozniak financing in exchange for a third of Apple shares. On January 3, 1977, the Apple Computer partnership became the Apple Corporation.
Markkula greatly influenced Jobs, because his authority was comparable to that of his father.
After the founding of the corporation, Apple acquired its own office. The company had several employees. The question arose about its president. The 22-year-old eccentric, shaggy, constantly dirty and ragged Jobs was not suitable for this job. Mike Scott was invited to this position; he was an experienced leader, and his main task was to pacify Jobs, who was becoming more rude and hot-tempered, which made it difficult for ordinary programmers.
It was not easy for the new president to cope with Jobs, who always wanted to be first. Jobs never had as many conflicts with anyone as he did with him.
Without the help of an advertiser who quickly agreed to cooperate with Apple, success could not even be dreamed of. We were tasked with developing a company and product logo. The art director proposed two options: a logo in the shape of an apple, whole and bitten. Jobs said that a whole apple could easily be confused with a cherry, so he chose a bitten one. In addition, he settled on a version with six colored horizontal stripes because of its psychedelic quality. This logo was approved before 1998.
In 1977 there was the first Computer Fair. Jobs decided to amaze everyone with the Apple exposition and his efforts paid off, because Apple received an order for 300 computers and the company got its first foreign dealer.
Sales and prosperity began to grow rapidly for several years to come. They no longer paid attention to scandals and conflicts between its founders. The Apple II was successful and profitable for 16 years. During this time, up to 6 million Apple II computers were sold, because it was one of the most profitable projects, and this is the result of the joint work of engineer Steve Wozniak and Steve Jobs, manager and designer. If Jobs had not improved it externally, it would have been collecting dust on shelves without use.
The Apple III was a redesign of Wozniak's business computer. Businessmen, purchasing an Apple II for work, purchased two additional expansion cards for the computer. It was decided to deliver everything together. These were two different computers in one case.
There was great advertising, but it quickly became clear that computers were unstable in Apple III mode. The machine was improved, increasing the stability of its operation, but the reputation of the Apple III was already spoiled, and two years later the Apple III was completely discontinued.
Apple Lisa
Steve Jobs lost interest in the Apple III even at the development stage. He started a new project. And he brought two engineers to Apple, giving them the task of developing an “advanced” computer. Jobs named the project Lisa, in honor of his recently born daughter. Apple engineers completed the task, designing a better and more powerful computer that had nothing new except applications.
The state of affairs with Lisa did not suit Jobs, because he needed a breakthrough, movement, and not a repetition of what had been done.
Xerox was involved in venture capital investments and expressed interest in acquiring shares of Apple. Jobs immediately put forward the condition that in return Apple employees would have access to their latest developments. An agreement was reached. Xerox management felt that Apple employees would not understand anything about their developments. Jobs realized that they were trying to deceive him and demanded to organize a second excursion, to which he took Bill Atkinson and programmer Bruce Horn with him. It didn’t work again: Atkinson and his colleagues quickly saw through them. Jobs became very angry and complained to the head of the venture capital department over the phone. The company's management immediately contacted the research center and demanded to immediately show Jobs the full development capabilities.
Apple's raid on Xerox PARC is called the most daring robbery in the history of the IT industry, because Jobs learned the secrets of Xerox. The main thing was ideas, and their implementation became a matter of time.
Xerox had an excellent chance to capture the computer market, but missed the opportunity. The next move was Apple's.
Jobs could easily call some engineer in the middle of the night and dictate his instructions to him. He became more aggressive and terrorized employees so much that Markkula and Scott, without looking at his status, reorganized Apple behind his back. 25-year-old Jobs was removed from his post and transferred to the honorary chair of the chairman of the board of directors, without real powers. So Steve Jobs found himself excommunicated from the project that he himself initiated.
Jeff Raskin, who drew Jobs' attention to Xerox's developments, led another project at Apple. He wanted to create an inexpensive, portable machine that folded like a suitcase and looked more like a household appliance. After starting work on the project, he changed its name to Macintosh, after his favorite apple variety. The Macintosh prototype was three times cheaper and still ran twice as fast. Jobs switched from the Lisa project to the Macintosh.
There were differences between Jobs and Raskin.
It was said about Steve that he does not trust anyone and when new ideas are presented to him, he criticizes them and says that they are complete nonsense and a waste of time. But if the idea is good, then soon he begins to tell everyone about it as if he came up with it.
Jobs took charge of the Macintosh project and immediately set about revamping the Mac team while continuing to recruit new employees. After observing each candidate's reaction, he demonstrated a prototype computer. If the candidate became animated, started asking questions about everything and wanted to try everything right away, Jobs enrolled him in the group.
Jobs limited the size of the computer. Even its internal parts had to look harmonious. He was convinced that only Apple employees should have access to the contents of the system unit. Jobs believed that the buyer should feel that he was purchasing a unique and complete work of art.
Due to Steve Jobs' personal ambitions, his actions led to a split in the team, because he never missed an opportunity to make a barb or some other trick.
Jobs did not dare to develop the style of subsequent Apple products on his own.
While working on the Macintosh, Jobs traveled to Japan, visiting high-tech production facilities there, which impressed him with exemplary discipline and impeccable cleanliness in the workshops. Upon returning, Jobs decided to build a plant to produce Macintosh. He ordered the factory walls to be whitewashed and the machines to be painted in bright colors, shocking the employees and workers.
The Lisa computer was presented to the public, distinguishing itself from competitors' products with its high quality and advanced capabilities. But the unaffordable price did not show strong sales. All the same, Jobs, having lost the battle, confidently moved towards final victory.
He lured the best specialists companies working on other projects and from the Lisa project he stole everything that had been developed and valuable.
Jobs increasingly took control of the company's leadership, almost restoring his influence and authority, but he understood that much would depend on who would take the chair of Apple's president. Jobs was the obvious choice, but everyone understood that he was not yet ready to lead. I had to look for a candidate on the side.
Steve always knew how to get his way, and knew exactly what to say to everyone.
The new head of the company liked Jobs and accepted the offer to lead Apple. The first serious conflict between them occurred before the presentation of the Macintosh, when he insisted on including the cost of an advertising campaign in the price of the product, which led to an increase in the price of the computer.
Jobs turned the Macintosh presentation into a show. The computer spoke about itself using a software speech generator.
The dismissal of Steve Jobs
After the successful launch of the Macintosh on the market, Steve Jobs' position at Apple was temporarily strengthened. But within a year, Macintosh sales began to plummet. Users found strong and weak sides computer. Jobs went to great lengths dubious step, ordering unsold Lisa computers to be installed with Macintosh emulation and releasing the result to the market under the Macintosh XL brand. Sales tripled, but it was a hoax that Apple's top experts rebelled against.
Jobs' second unsuccessful move was the launch of an advertising campaign for the Macintosh Office suite. Jobs took on too much of an assertive and aggressive tone. The ad turned out to be gloomy and depressing. The Macintosh Office project did not materialize.
Jobs became increasingly withdrawn and irritable. The crisis caused his working relationship with the new manager to deteriorate, leading to a power struggle between them. Jobs' management did not support him and removed him from management. Then he decided to stage a coup in the absence of a new leader and seize power. But even his most loyal supporters considered this plan crazy. The council sided with the leader. So, in 1985, Steve Jobs was fired from Apple. He lost the power struggle. Steve believed that everyone had betrayed him and abandoned him. After a while, he stopped going to work and made sure that no one noticed his absence. Jobs lasted five months, after which he left Apple and founded NeXT Inc.
NeXT Computer
In 1985, Jobs met a biochemist who said that the computer should be personal, powerful and inexpensive. Jobs launched the Big Mac project aimed at creating such a computer.
He recruited several members of the Macintosh team and registered NeXT Inc, a company developing a computer platform for universities and businesses.
Jobs saw the creation of the computer for the needs of science and education. He pledged to position the new computer as a "professional workstation" that would ship directly to colleges and universities.
A year later, Steve Jobs' company went bankrupt. The situation was saved by a businessman who bought a 16% stake in the company for $20 million, which became the first major investment in NeXT.
NeXT computers are now on sale.
In the same 1990, the second generation of the computer, the NeXTcube, was released. Featuring an innovative multimedia email system, NeXTcube allowed the sharing of voice, images, graphics and video.
The NeXT station was rejected as too expensive. But among those who could afford it, NeXT gained a following because of its technical advantages. Only 50 thousand cars were sold.
Pixar and Disney
Shortly before leaving Apple, Jobs met the head of the computer division of the Lucasfilm film studio, who was looking for a buyer for this division, and Jobs decided to buy this division of Apple's computer graphics.
An agreement was reached for Jobs to purchase 70% of the division, which developed both hardware and software for graphics and animation, and produced films. The company became Pixar Studios. Jobs envisioned entering the mass market with the Pixar Image Computer, making it cheaper. But the company suffered losses, and Jobs was forced to constantly invest personal funds in it.
Jobs realized that they should focus on filmmaking. The Disney film company has turned its attention to Pixar. An agreement was signed on their joint production, the terms of which were unfavorable for the young company, which was on the verge of bankruptcy.
Jobs decided to take a risk by going public after Pixar's premiere. But it became profitable, and the studio gained financial independence.
Steve Jobs was Pixar's CEO and major shareholder. Disney agreed to acquire Pixar. Once the deal was closed, Jobs became the largest private shareholder of The Walt Disney Company with 7% of the company's shares. His shareholding was larger than that of the founder, a member of the Disney family, Roy Disney. After Jobs' death, his Disney shares were transferred to the Steven Jobs Trust.
Steve Jobs. Return to Apple
By the mid-1990s, Jobs was already the head of a family with a wife and two children. He needed a constant source of income. But his company, NeXT, was having difficulty developing a new operating system for the Mac and was at an impasse. Jobs understood that he couldn’t get out on his own, and again began to look towards Apple, whose business was also not going particularly well, because after Jobs left, Apple stuck to old ideas and developments for several years, and then its market share fell.
The Apple director realized the depth of Apple's crisis and accepted Jobs' proposal for a possible merger or takeover of NeXT.
On December 20, Jobs returned to the company he founded and was introduced to the team as “adviser to the chairman.” Immediately, movement began to be felt: production was reduced, followed by a series of personnel changes and reshuffles. Jobs quickly managed to bring people loyal to him to key positions in the company.
Think Different
Steve Jobs dissolved the board. Jobs' mentor was among those fired. Jobs treated him like a father and went personally to inform him of his dismissal and ask for advice. He was sympathetic to Jobs’ decision and said that to save the company he would have to again produce something that no one had done before.
Jobs turned to old friends from the agency for help. Of all the options, Steve Jobs chose the Think Different concept.
He set out to restore the old relationship between Apple and its customers.
Jobs regained control of Apple, leading the corporation. Under his leadership, the company was saved from bankruptcy and began to make a profit within a year.
He took tough measures to revive the company and closed a number of projects. Many employees at this time were afraid to run into Jobs in the elevator for fear of losing their jobs. Over the course of the year, more than 3,000 people were laid off.
Jobs opposed the cloning of goods and refused to renew software licenses for third-party hardware manufacturers.
Instead of a large assortment, he announced the development of only four products, the appearance of which Jobs paid special attention to.
The achievement of the alliance between Jobs and one of his employees was the first iMac G3, because it became the best-selling computer in Apple history.
From then on, attractive design and a powerful brand worked for Apple.
Apple Store
Steve Jobs did not like the conditions in which Apple products were sold and he thought about creating a specialized Apple store.
He hired a vice president of sales, who advised him not to rush into opening a store, but to start modeling it in secret.
Jobs himself thought through and approved every detail.
The Apple Store was predicted to fail, but after 3 years, Apple stores averaged 5,400 people a week. There are a lot of Apple stores in the world now. which generate the most income.
Creating iTunes
The IT industry has developed. Steve Jobs came up with a global vision for the computer to make a breakthrough.
The great work began with the creation of high-quality software. On January 9, 2001, the iTunes media player was introduced.
An important part should have been the miniplayer. We decided to create our own device. Jobs changed the switch, which became distinctive feature many Apple devices.
The first generation of iPod was released on October 23, 2001. Jobs calculated that sales of the iPod would spur demand for computers, because the iPod was positioned as a cult accessory and actually acquired this status. 
This is how Apple became a major player in the music industry.
iTunes Store
Steve Jobs introduced the online music store iTunes Store. He decided to sell songs not as albums, but individually. Music magnates took a risk because the losses from piracy were massive.
The head of the iTunes Store predicted a million sales in the first 6 months, but a million songs were sold out in just 6 days! Apple Corporation confidently entered the market.
First iPhone model
The success of the iPod did not bring Jobs peace of mind. Development mobile phones led to a drop in demand for cameras and digital cameras. Jobs knew that all the functions of other devices must be included in the telephone. Then the music player will no longer be needed.
The mechanical keyboard was removed and its functions were taken over by the software part. Jobs decided to try glass, which was supposed to be strong and resistant.
The main trump card of the model was the large glass screen.
The phone was introduced in January 2007, the presentation of which was the best of Steve Jobs' career. The telephone was also declared the invention of the year.
Over the next few years, Steve Jobs was ill a lot, but he took part in the development of the iPad Internet tablet, which he himself presented.
It was the most successful consumer product launch in history.
The company's success allowed Apple to become the most valuable company in the world in 2011. The resurgence of Apple has been called one of the greatest achievements in business history. Despite this, Jobs was criticized for his authoritarian management style, aggressive actions towards competitors and the desire for total control of products even after they were sold to the buyer.
Resignation
On June 6, 2011, Steve Jobs gave his last presentation. Jobs later resigned as CEO of Apple, retaining his post as chairman of the board of directors. A few hours later, Apple Inc. shares. fell.
State
Steve Jobs became a millionaire by age 25. He owned 5.426 million shares of Apple. Also owned 138 million shares of Disney. Forbes magazine in 2011 estimated Steve Jobs' net worth at $7 billion and placed him in 39th place in the ranking of the richest Americans.
Management style
Jobs sought to position Apple and its products at the forefront of the industry information technologies. He said that great things in business are not accomplished by one person, but by a team. His subordinates respected him, because Jobs created the feeling that the impossible was possible.
After leaving Apple and working at NeXT, Jobs' character softened.
Inventions and projects
Relations with figures in the IT industry
Steve Jobs and Microsoft CEO Bill Gates are the same age and are at the origins of the computer revolution. They played decisive roles. The first of them developed the talent of a designer and the eloquence of a salesman. The second, experienced and cautious, knew a lot about programming.
Microsoft developed its own operating system Windows system, based on the same principles as in Mac. Jobs accused Gates of treason and theft. Their relationship deteriorated. The differences between them were in different approaches to work.
Returning to Apple, Steve Jobs decided to end this war, which was the result of several lawsuits. Jobs invited Gates to invest $150 million in Apple and develop programs compatible with the Mac. Jobs later said that this was one of his biggest mistakes.
Later, relations between entrepreneurs improved.
Jobs gave a speech, raising a toast “To both of us” and tearing up. In 2011, Bill Gates paid a final visit to Steve Jobs, whose illness was already critical. They spent more than two hours together, discussing with great animation.
One of Jobs's best friends in the IT industry was the founder of Oracle. Jobs was modest and did not show off his wealth. Another close friend of Jobs was Millard Drexler.
Jobs was surrounded by both friends and enemies. He was constantly in conflict with someone. Towards the end of his life, Steve Jobs fought with Google.
Apple is still making attempts to get its way through the courts, now without Steve Jobs.
Social activity
Jobs did not sign the Giving Pledge, which required the world's richest billionaires to give at least half of their wealth to charity. But despite this, Apple has become the largest donor to the Global Fund to Fight AIDS.
In 2010, US President Barack Obama met with Steve Jobs, who criticized educational system The USA, declaring that he would not last longer than one term. In 2011, Obama was at a meeting with representatives of the IT industry, where Jobs said that the President clever man, but endlessly explaining why this or that cannot be done. And that it infuriated him.
Scandals
In 2001, Jobs received stock options worth 7.5 million Apple shares. The case has been the subject of criminal and civil investigations. Jobs could face a range of criminal charges and civil penalties. Jobs was not fully aware of them. The scandal led to a fall in Apple shares and the dismissal of several employees.
The decline in share price due to fraud and scandal led to the filing of a number of lawsuits. A $7 billion class action lawsuit was filed against several Apple board members, including Jobs. Apple management reached an agreement with shareholders and paid a number of compensations.
Unauthorized biographies
In 2005, the publishing house John Wiley & Sons sent a copy of the unauthorized biography “Icon. Steve Jobs". According to some reports, the order not to release the publication came personally from Steve Jobs.
Harassment of bloggers
Jobs was very sensitive to his speeches at product presentations and demanded the strictest secrecy. A website was founded where information about Apple's new products was published before its official announcement. A lawsuit was filed against the site owner and his resource was closed.
On March 25, 2010, a certain Brian Hogan found a prototype of a new iPhone model in one of the bars, accidentally left there. An article about the phone's design appeared on the blog. Apple filed a complaint with the prosecutor's office, and searches were carried out in the apartments. As a result, the bloggers, by agreeing to return the sample to the corporation, avoided charges of buying stolen goods. Steve Jobs took part in the development of this conflict.
Censorship on iPhone and iPad
Jobs tried to maintain control over user actions. It was about banning pornography on Apple devices. Jobs responded that his definition of freedom included “freedom from porn” and other unwanted and potentially harmful content.
It was suggested to him that arrogance is not appropriate for an industry leader. But Jobs said there was no arrogance in his position.
Personal life
Steve Jobs tried to adhere to the principles of Zen Buddhism and Bauhaus. He was a pescatarian. Jobs usually wore a long-sleeved black turtleneck, blue jeans and sneakers. This is how he expressed his style.
Jobs drove a silver Mercedes-Benz SL 55 AMG with no license plates and leased a new one every six months.
He was a big fan of Bob Dylan and The Beatles and made numerous references to them in his performances.
Searches for biological relatives
In 1986, Jobs' adoptive mother died. Steve had previously hired a detective to find his mother. He found a doctor who gave it to the Jobs. The doctor lied to him that all the documents were burned in a fire, but in reality he put them in an envelope, writing to send them to Steve Jobs after his death. Soon the doctor died, and Jobs received documents from which he learned everything about his parents and sister.
Steve considered Paul and Clara his parents, and in order not to upset them, he asked journalists not to publish if they learned anything about his biological parents.
Meeting the biological mother
Steve met his own mother and younger sister only 31 years later.
After the death of his adoptive mother, Steve called his biological mother and arranged a meeting. He did this out of curiosity and wanted to reassure the biological mother that she did the right thing. He wanted to meet her to see if she was okay and to thank her for not having an abortion. She apologized to him. Steve told her not to worry, because he had a good childhood and everything worked out.
Meeting your biological sister
In 1985, on the day he met his birth mother, Steve also met his sister, Mona Simpson, who, with the help of a private detective, found her father, whom Steve did not want to meet because he had left his wife and daughter.
Not knowing who his son had become, he told Mona that he used to have a cafe in Silicon Valley and said that even Steve Jobs had been there and was generous with his tea. Jobs asked Mona not to tell her father about herself. But his father accidentally found out that Jobs was his son, but also did not seek a meeting with him.
Relationships with biological family
Ten months after giving up the child, Steve's biological parents got married. Later they had a daughter. They divorced and the father lost contact with his daughter. Steve's mother remarried.
Jobs and his sister were close friends and kept their relationship secret until 1986. He also maintained a friendly relationship with his biological mother.
Relationships with women
Jobs always had difficulty containing his feelings and emotions. He was very addicted and publicly demonstrated delight from a new romance or melancholy from separation. Many considered him a romantic person, although in relationships with women he was sometimes calculating, selfish, rude and cruel.
Chris Ann Brennan
Chris Ann Brennan, a hippie girl, was Steve's first love, with whom he began dating before graduating from high school. Their relationship was not easy. Steve and Chris were constantly drifting apart and then getting back together. After some time, Chris became pregnant. Jobs acted like it didn't concern him. Chris gave birth to a daughter, Lisa Brennan. Jobs continued to deny his paternity, claiming that Brennan was not only dating him. Chris argued with Steve that he was making her look like a walker so as not to take responsibility. Jobs took part in the fate of his daughter: he persuaded Chris not to give the child to strangers, helped choose the girl’s name and named the new Apple Lisa computer with this name.
A year later, Jobs took a paternity test, which showed that he was the father of the child and he was ordered by court to pay child support. But even after this, Jobs refused to acknowledge his daughter for a long time. He later recognized Lisa as his daughter, and when she grew up, she and her father got along well.
Tina Redse
In 1985, Jobs met, in his words, the most beautiful woman in his life and his first true love, the hippie type, Tina Redse. She also worked in IT. They were united by a difficult childhood, both of them were in search of beauty and harmony. In character they were similar in neuroticism, sensitivity, and could give free rein to tears. She was strong-willed and easily neglected her unusual beauty, often not wearing makeup, which made her even more beautiful. Their romance was very stormy. Despite the similarities, the differences were insurmountable, because Redse was the kindest person. Philosophical differences were also very deep. In 1989, Steve proposed to Tina. There followed a refusal and a break in the relationship.
Lauren Powell was Steve Jobs's only wife and the second woman he loved. She was eight years younger than him.
On January 1, 1990, Jobs proposed to Powell. They went on a trip, after which it turned out that Lauren was pregnant.
There was a wedding in 1991. IN family life Jobs was happy.
In the same year, the couple had a son, then two daughters. But Jobs did not spend much time with children. He communicated more with his son, who had good manners and a gentle character, only in appearance he was similar to him.
Health problems
In 2003, Jobs was diagnosed with pancreatic cancer. The prognosis for the development of this form of cancer is extremely unfavorable, but Jobs turned out to be susceptible surgical treatment type of disease. Jobs refused to undergo surgery for nine months. He tried to prevent the disease using alternative medicine. In July 2004, Jobs agreed to a pancreaticoduodenectomy operation, during which the tumor was successfully removed, but at the same time metastases were detected in the liver. Doctors managed to partially sequence the cancer genome. During Jobs' absence, the company was run by Tim Cook, Apple's head of global sales and operations.
Jobs' health gradually deteriorated, and he became very thin. Jobs did not reveal the truth about his health. The cancer had metastasized, and due to painkillers and immunosuppressants, Jobs had no appetite and was subject to frequent depression. Apple shares were declining.
In 2009, Jobs informed everyone about his illness and went on vacation, again handing over matters to Tim Cook. He underwent liver transplant surgery. In early 2010, he returned to work.
On August 24, 2011, Jobs announced his retirement. Tim Cook was his successor. Jobs continued to be involved in Apple affairs, advising Tim until his last day.
Death of Steve Jobs
After eight years of battling the disease, on the afternoon of October 5, 2011, Steve Jobs died due to complications that led to respiratory failure. The cause of Steve Jobs' death was pancreatic cancer. He died surrounded by his family at 56. His initial choice alternative treatment led to early death.
Relatives said Jobs died peacefully. Steve Jobs' words before his death were: Wow! Wow! Wow!
Apple and Microsoft have lowered their flags. There was also a directive to lower flags at all Disney properties, including Disney World and Disneyland.
A small private funeral was held on October 7, 2011, at the only non-denominational cemetery, which was not disclosed.
Media coverage
Adult Swim aired a 15-second spot with the word "hello" fading out and then changing to "goodbye."
Awards and public recognition
Jobs received public recognition and a number of awards for his influence. He is called the "father of the digital revolution." Jobs was a brilliant speaker and took innovative product presentations to a new level.
A long article was published about Jobs as "micro's most famous maestro."
Steve Jobs was awarded, received a prize and was a laureate of the “Technology - Chariot of Progress” competition. In 2007, Arnold Schwarzenegger and his wife inducted Jobs into the California Hall of Fame.
In 2007, Fortune magazine named Jobs the most powerful person in business, and in 2010 he was ranked 17th on its list of the world's most powerful people.
In 2011, a bronze statue of Steve Jobs was unveiled. In 2012, Steve Jobs was called "the greatest entrepreneur of our time" and was posthumously awarded the Grammy Trustees Award. The Disney film “John Carter” and the Pixar cartoon “Brave” were dedicated to him.
On the first anniversary of Jobs' death, a sculpture was unveiled - the 330-kilogram composition represents the almost two-meter palm of Steve Jobs.
Steve Jobs changed a lot modern world and revolutionized no less than six industries.
Criticism
Jobs's personal qualities were often criticized because he always strived for the universal, the only possible, perfection, beauty and simplicity. He needed complete control over any situation. Steve was considered angry, cruel and vindictive. He often lured away employees from other companies and abandoned everyone he hired.
Apple's policy has always been Steve Jobs' policy. Apple tightly controls consumer computers and portable devices.
10 books have been written about Steve Jobs, 6 documentaries and 3 feature films have been shot, as well as one theatrical production in New York.
